1. Forecast Adspend By Medium
Year-on-year % change
Source: IEG, 2017
Extracted from Adstats: Global Sponsorship
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2. Marketing spend by category
2017(f), % share where total meda and marketing spend is $1tn
Source: GroupM’s This Year, Next Year; December 2016
Extracted from Adstats: Global Sponsorship
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3. Channels used in sponsorship
% of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable
Source: IEG/ESP Properties 2016 Sponsorship Decision-Makers Survey
Extracted from Adstats: Global Sponsorship
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4. Objectives in sponsorship evaluation
% of respondents who ranked the factor a 9 or a 10 on a 10-point
scale, where 10 is extremely valuable
Source: IEG/ESP Properties 2016 Sponsorship Decision-Makers Survey Extracted from Adstats: Global Sponsorship
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5. Sponsorship spend by global region
2017(f), US$bn
Source: IEG, 2017
Extracted from Adstats: Global Sponsorship
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6. North America sponsorship spend by category
2017(f), where total is US$23.2bn
Source: IEG, 2017
Extracted from Adstats: Global Sponsorship
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7. Metrics used to evaluate sponsorships
% of respondents who ranked the factor a 9 or a 10 on a 10-point
scale, where 10 is extremely valuable
Source: IEG/ESP Properties 2016 Sponsorship Decision-Makers Survey
Extracted from Adstats: Global Sponsorship
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8. Top 10 US sponsors
2015 (latest available), US$m, amount spent on sponsorship fees of US properties. y/y % change in brackets. Source: IEG, 2017
Extracted from Adstats: Global Sponsorship
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