1. K. HAAS, J. HUISMAN, P. KAPOOR, T. SZOCS
Duke University, Fuqua School of Business | Innovations and Cryptoventures | February 2017 

2. Current Cybersecurity Practices Leave Passwords Vulnerable
Passwords hashed with MD5 (2013) and BCRYPT (2014) algorithms.
Attack not on Charles Schwab servers. Affected customers had same passwords across multiple accounts. Passwords hashed and salted. Full extent of breach discovered 4 years after 2012 hack
Yahoo source:
Charles Schwab source:
Dropbox source:
Company Benefit
User Benefit
Increased security
End of password dilemma
Eliminate bad practice exposure
Easy to access & share

3. PassLock’s Blockchain Technology is Seamless to Consumers
Account created with username and phone number
Private key is assigned to user based on their phone number
Account creation is broadcast to the public Ethereum blockchain using public key
Community verifies nobody else owns this account
Jane is a Facebook user who wants to access her Facebook account
Jane enters her username on Facebook
Jane receives a confirmation code to login to Facebook
Jane determines how long she would like to remain logged in to Facebook on her phone
Jane repeats the process after her login expires on her device
INTERFACE

4. Price Point Leads to Fast Adoption and Profitability by Year 2
100k
Companies with <100k users can access at no cost 1¢
Larger companies pay 1¢ per month per active user
Low overhead operation (advertising and personnel - sales, developers - as main overhead)
Free
Free for the end user

5. Future Includes Complementary Product Introductions
USE CASE
BENEFIT
Full suite of password capabilities including auto-forms and credit card auto-fill
Directly addresses current non-blockchain solutions
Dongle product extension aimed at super users
Improves experience for users interested in avoiding
Corporate digital identities
Builds on our current B2B customer base