1. Let’s make a statement……
ambivalence can ruin your life
an elite is inevitable
anger or hate can be a useful motivating force
animalism is perfectly healthy
any surplus is immoral
anything is a legitimate area of investigation
artificial desires are despoiling the earth
at times inactivity is preferable to mindless functioning
at times your unconsciousness is truer than your conscious mind
automation is deadly
awful punishment awaits really bad people
bad intentions can yield good results
being alone with yourself is increasingly unpopular
being happy is more important than anything else
being judgmental is a sign of life
being sure of yourself means you're a fool
believing in rebirth is the same as admitting defeat
boredom makes you do crazy things
calm is more conductive to creativity than is anxiety
categorizing fear is calming
change is valuable when the oppressed become tyrants
chasing the new is dangerous to society
children are the most cruel of all
children are the hope of the future
Let’s make a statement……

2. Jenny Holzer – Art 21, PBS Jenny Holzer :
Jenny Holzer is famous for her short statements, formally called ‘truisms’. Some are common myths while others are just phrases on random subjects in the form of slogans. Her medium, whether formulated as a t-shirt, as a plaque, or as an LED sign, always is writing, and the public dimension is integral to the delivery of her work. starting in the late 1970s with the posters that Jenny Holzer pasted on buildings in New York City, and up to her recent xenon projections on landscape and architecture, her practice has rivaled ignorance and violence with humor, kindness, and moral courage.
Jenny Holzer – Art 21, PBS :

3. jenny holzer was born 1950 in gallipolis, ohio, usa
jenny holzer was born 1950 in gallipolis, ohio, usa. she received a BFA in painting and printmaking from ohio university in 1972 and an MFA in painting from the RISD / rhode island school of design in holzer began to use text in her work while attending ohio university. an abstract painter while at RISD, she shifted to public projects and works that were ‘sublime and impressive’. jenny holzer moved to new york city in 1976 and enrolled in the whitney museum independent study program, there she created the first ‘truisms’, in a first stage as a series of one-liners on posters pasted anonymously around the city. later she did installations with electronic LED displays that are attentive to architecture, monuments and memorials; and since 1996, large-scale xenon projections of text on buildings and landscape. she has realized these xenon projections in florence, rome, venice, rio de janeiro, buenos aires, oslo, paris, bordeaux, berlin, washington, new york city and miami. holzer received the leone d’oro for her american pavilion installation at the 1990 venice biennale, was the recipient of the 2002 kaiserring from the city of goslar, germany, and was awarded the public art network annual award by americans for the arts in she lives and works in hoosick, new york.

4. JENNY HOLZER’S TRUISM’S
dreaming while awake is a frightening contradiction
dying and coming back gives you considerable perspective
dying should be as easy as falling off a log
eating too much is criminal
elaboration is a form of pollution
emotional responses are as valuable as intellectual responses
enjoy yourself because you can't change anything anyway
ensure that your life stays in flux
even your family can betray you
every achievement requires a sacrifice
everyone's work is equally important
everything that's interesting is new
exceptional people deserve special concessions
expiring for love is beautiful but stupid
expressing anger is necessary
extreme behavior has its basis in pathological psychology
extreme self-consciousness leads to perversion
faithfulness is a social not a biological law
fake or real indifference is a powerful personal weapon
fathers often use too much force
fear is the greatest incapacitator
freedom is a luxury not a necessity

5. abstraction is a type of decadence
abuse of power comes as no surprise
action causes more trouble than thought
alienation produces eccentrics or revolutionaries
all things are delicately interconnected
ambition is just as dangerous as complacency
ambivalence can ruin your life
an elite is inevitable
anger or hate can be a useful motivating force
animalism is perfectly healthy
any surplus is immoral
anything is a legitimate area of investigation
artificial desires are despoiling the earth
at times inactivity is preferable to mindless functioning
at times your unconsciousness is truer than your conscious mind
automation is deadly
awful punishment awaits really bad people
bad intentions can yield good results
being alone with yourself is increasingly unpopular
being happy is more important than anything else
being judgmental is a sign of life
being sure of yourself means you're a fool
believing in rebirth is the same as admitting defeat
boredom makes you do crazy things

6. abstraction is a type of decadence
abuse of power comes as no surprise
action causes more trouble than thought
alienation produces eccentrics or revolutionaries
all things are delicately interconnected
ambition is just as dangerous as complacency
ambivalence can ruin your life
an elite is inevitable
anger or hate can be a useful motivating force
animalism is perfectly healthy
any surplus is immoral
anything is a legitimate area of investigation
artificial desires are despoiling the earth
at times inactivity is preferable to mindless functioning
at times your unconsciousness is truer than your conscious mind
automation is deadly
awful punishment awaits really bad people
bad intentions can yield good results
being alone with yourself is increasingly unpopular
being happy is more important than anything else
being judgmental is a sign of life
being sure of yourself means you're a fool
believing in rebirth is the same as admitting defeat
boredom makes you do crazy things

7. "Xenon for Bregenz"
2004
Light projection. Kanisfluh, Austria.
Text: “Arno” (1996), Photo: Attilio Maranzano, © 2007 Jenny Holzer, member Artist Rights Society (ARS), New York.
"I started doing the projections in 1996, and have been working on those since. Xenon is a word that describes what used to be in the lamps of the projectors. I’ve clung to it because I just like the word. The projectors are exceptionally powerful and, because they’re so bright, they let me throw text on mountains and rivers and on giant buildings."
- Jenny Holzer

8. "Benches"
1989
Installation: Dorris C. Freedman Plaza New York, New York. Truism bench, Danby Royal marble, 17 x 54 x 25 inches.
© 2007 Jenny Holzer, member Artist Rights Society (ARS), New York.

9. "Truisms"
1977–79
T-shirt worn by Lady Pink, New York,1983.
Text: “Truisms” ( ), Photo: Lisa Kahane, © 2007 Jenny Holzer, member Artist Rights Society (ARS), New York.
"The ‘Truisms’ ( ) were perhaps an overly ambitious attempt to make an outline of everything that I wanted to do. I’m not sure I knew that at the time I wrote them, but that’s what I’ve come to recognize. I wanted to have almost every subject represented, almost every possible point of view, and then I had to sort out what those sentences should appear on."
- Jenny Holzer

10. "Truisms"
1977–79
Spectacolor electronic sign. Times Square, New York, 1986.
Text: “Survival” ( ), Photo: John Marchael, © 2007 Jenny Holzer, member Artist Rights Society (ARS), New York.
"I’m afraid to talk about values these days. Usually, any time values are invoked, it’s to dismiss or maybe incarcerate somebody! I do make work that focuses on unnecessary cruelty, in the hope that people will recoil. I would like there to be less fear and cruelty."
- Jenny H

11. "I was invited to see what would make sense to put in the middle of an abandoned church in Austria. And Henri Cole’s poem, 'To the 43rd President,' burned into a tree seemed right at the time. I’m reluctant to characterize someone else’s poem, but it seemed something between a prayer and a reproach."
- Jenny Holzer
Relate

12. "The big installations not only include the creation or choice of the text, but they also have much to do with filling the space and programming the electronics. That programming includes pauses, flashes, phrasing, and more. I reay like the programming aspect. I was a typesetter, and typesetting is not unlike programming. You have to make text correct, complete, and pretty- and fitted. The presentation needs to make sense with the content and then needs to engage people."
- Jenny Holzer

15. Barbara Kruger was born in Newark, New Jersey, in 1945
Barbara Kruger was born in Newark, New Jersey, in After attending Syracuse University, the School of Visual Arts, and studying art and design with Diane Arbus at Parson’s School of Design in New York, Kruger obtained a design job at Condé Nast Publications. Working for Mademoiselle Magazine, she was quickly promoted to head designer. Later, she worked as a graphic designer, art director, and picture editor in the art departments at House and Garden, Aperture, and other publications. This background in design is evident in the work for which she is now internationally renowned. She layers found photographs from existing sources with pithy and aggressive text that involves the viewer in the struggle for power and control that her captions speak to. In their trademark black letters against a slash of red background, some of her instantly recognizable slogans read “I shop therefore I am,” and “Your body is a battleground." Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing.
Barbara Kruger

21. Japan Calligraphy at Kennedy Center
Lost Generation video using text and narration