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Marketing activities for road safety

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Presentation on theme: "Marketing activities for road safety"— Presentation transcript:

1 Marketing activities for road safety
Stojce Stamenkovski President, RCRTS

2 Our identity

3 Marketing in the case of RCRTS and other non-profit organizations!
What is marketing? Economic definition : Marketing means delivery of satisfaction for the consumer, which brings profit for the business. Marketing in the case of RCRTS and other non-profit organizations! Every activity that the organization is implementing for building and promotion of the brand.

4 “Interview with the President of the most creative institution in Macedonia” www.marketing365.mk

5 Building the brand

6 Children’s Traffic light
Traffic and road safety education Children’s Traffic light

7 Traffic and road safety education
Educational bus

8 Traffic and road safety education

9 Campaigns and activities

10 Alco-patrol:

11 Other field activities

12 Other field activities

13 Campaigns

14 Campaigns

15 Campaigns

16 Campaigns

17 #IPromise

18 Communications and PR

19


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