1. Advocacy Audiences and Tools
Presentation by
PARIS21 Secretariat
PARIS21/UNESCAP sub-regional workshop on NSDSs for South Asian Countries
Colombo, December 2005
In this presentation, I would like to speak about PARIS21’s targeted advocacy tools.

2. Policy makers Statisticians
Developing Countries
Ministers of Finance, Sector Ministers, etc.
Central Stat. Office, Sector Units, etc.
OECD Countries and Multilateral
Development Agencies, WB, IMF, RDB, etc.
Statistics Office Mngers, UN Specialised Agencies
This graphic represents the four principal audiences that PARIS21 has identified for its advocacy interventions.
The bottom half of the graphic represents donor institutions; that is, essentially OECD countries and multilateral organisations. The top half represents developing countries. The left-hand side represents policymakers and the right-hand side statisticians. Messages advocating for support to statistical development must be tailored to each of these 4 separate audiences. Policymakers in donor countries, for example, do not necessarily have the same understanding of the issues as statisticians in developing countries.
Again, for each of these 4 blocks, we need targeted, specific messages and tools to deliver those messages.

3. Currently Available Advocacy Tools
Measuring Up to the Measurement Problem by Chris Scott
Why Governments Need Good Statistics
Among the targetted advocacy tools currently available and produced by PARIS21 are the following:
Tony has already discussed some of the elements in the MUMPs document that PARIS21 commissioned from Chris Scott from the London School of Economics. This paper has spawned a series of smaller pamphlets in French and Spanish, all of which are available on the PARIS21 website. The target audience is senior policymakers in developing countries and development agencies, including Ministers of Finance and International Development Association deputies.
PARIS21 also produced about 4 years ago a pamphlet called “Why Governments Need Good Statistics” which is less academic than MUMPs and more of a straight marketing piece.
Of course, partners have also produced valuable materials that can be used to advocate for increased support to statistics, including DFID’s “Statistics Matters” pamphlet, the recent MDG Report from the UN, and of course countries’ own PRSPs. Participation in certain international and regional events are also excellent opportunities, such as the annual UNSC meeting. It should be noted that each region of the developing world is represented on the PARIS21 Steering Committee, another oppoortunity to plead one’s case for statistical development.

4. Currently Available Advocacy Tools
Measuring the Change in World Poverty and La Statistique au Service du Développement films
PARIS21 has also produced two advocacy films. One for Anglophone Africa entitled “Measuring the Change in World Poverty” which was finalised in 2002 and features interviews with Clare Short from DFID, Trevor Manuel from South Africa, and President Museveni from Uganda. In early 2005, PARIS21 also produced “La Statistique au Service du Développement,” an advocacy film targetting decisionmakers in Francophone Africa in which the Presidents of Mali and Senegal agreed to appear. Copies of these films can be ordered for free from the PARIS21 Secretariat by sending an to
A third film is currently in production in collaboration with the FAO and IFAD on agricultural statistics. It will be in both English and French and should be finalised in the coming months.
Targeted video interventions for specific international and regional meetings have also been recorded when PARIS21 has not been able to attend in person. For example, in 2004, the Chair of the OECD/DAC (who is also PARIS21 Steering Committee co-chair) recorded a speech for the UNSC meeting.
PARIS21 has also recorded audio interviews for Radio France’s coverage of African Statistics Day (November 18) celebrations. The theme of next year’s celebrations is NSDS.
Order free copies from

5. Needed Advocacy Tools Tools specific to South Asia?
Lastly, PARIS21 would like to know what tools South Asian countries would like to see produced. Perhaps an advocacy film specific for this subregion? If so, on what topics? Or perhaps targetted brochures? Your ideas are welcome.
Thank you very much.