1. Marco Ouwehand ADI Conference London, 8 March 2012
Alzheimer experience
Marco Ouwehand
ADI Conference
London, 8 March 2012

2. Points of reference
Good care: people are key, determined by caregiver’s ability to establish and maintain a relationship with the patient
Core problem care of people with dementia: lack of awareness caregiver of the patient’s different perception of reality (knowledge and understanding)
Result: misunderstanding and frustration, difficulty to communicate and establishing and maintaining the necessary relationship
Aim: to bridge the gap between the real world and the patients perception of reality
Introduction of the Alzheimer Experience and its education programmes in May 2011

3. alzheimer Experience
Free, interactive, web-based media production (total duration 2 hours)
22 scenes, following the lives of 2 people with Alzheimer’s through all stages of the disease (except GDS 7)
Evidence based experiences (Trimbos Institute)
Alzheimer Nederland content partner
Quality level of mainstream cinema movie
Unique feature: choice of perspective within each scene
Different reality using Rotoscope animation technique
Scene specific relevant information about the disease (‘expert’ and database)

4. demo
DEMO

5. status & Statistics Launched 30 May 2011 166.621 visits
unique visitors
Average time per visit: 7.59 minutes
Query: 52% informal caregivers, 42% professional caregivers and 6% general public
Dutch situation: 16,5 mio inhabitants, people with dementia, informal caregivers and professional caregivers
Moving to internationalisation