1. ACMA TIME TO MARKET Challenges and New Ideas Team Members : S Ramanujam, Brakes India Ltd, R V Shah, Jaya Hind Industries Ltd Amitabh Anand, NRB Bearings 11 th February, 2011

2. TIME TO MARKET : Challenges Shorter Product life Cycle Manage Delays wrt Design finalisation by Customer Planned / Unplanned Product Design Iterations by Customers Government Regulations requiring Product up- gradations Capability to meet changes in Product Portfolio ownership Managing Product Development due to Increase in Variants. Flexibility to act fast to the Design changes by the Customer for their Products in the Market.

3. TIME TO MARKET : Challenges Eliminate / Minimise Design Errors Alignment of Right Resources at Right Time Overcome Delays in Internal Communication and Approvals In Time Facility Creation Improve Supply Chain Capability Adhere Stringent Product Specifications Overcome High Attrition Rate, Difficulty to Replace

4. TIME TO MARKET : New Ideas Identify Right Technology Partner/Go for Technical Alliances Redefine Business Strategy and work for Technology Development Have Design Leadership – Use of Digital Techniques Concurrent Engineering Faster Prototyping Risk Assessment and Mitigating Risk by Planned Iterations Strong Revision Controls and Process Monitoring Improve Response System by fixing Right Review Milestones and measure Periodic Review with the Customer / Supplier : Traffic Light Chart Approach

5. Effective Resource Management : Manpower, Equipments -applying DSM Techniques ? Standardise Process and Operations leading to faster Implementation Stage Approach for Product Development Spiral Approach for Component level Development Recording Open Issues / arrive Solutions thro team meetings /functional meetings and use them as learnings for future Streamlining Sourcing Strategy / Supply Chain Critical Chain Method for Project Management TIME TO MARKET : New Ideas

6. Thank You for Your Attention