1. Unit 1: Media products and audiences
L.O. – What is Unit 1 and what do we have to do to succeed?

2. How are we assessed for this unit?
Assessment for this unit is in the form of an examination
2 hour written paper
Worth 80 marks
Comprises of short answer questions and questions requiring an extended response (see exam paper)
You’ll be given an insert providing research data to be analysed for certain questions (see insert)

3. What are your thoughts about the exam paper. Print it off
What are your thoughts about the exam paper? Print it off. Look at the insert, questions and mark scheme. Put it in your folder to refer to later in the course.

4. All media institutions work to create products that meet the needs of specific target audiences.
(you don’t need to make notes on the next slides, as this information can be found on the netherhallmedia website)

5. The aim of this unit is for you to:
develop your understanding of how different media institutions operate. 

6. You will therefore learn:
The different ownership models in the media industries 
How to analyse different media products within the sector 
The fundamentals of how meaning is created for audiences
How audiences are categorised, researched and targeted 
How media institutions distribute and advertise their products. 

7. What if I don’t manage to pass the examination?
You will take the examination in January
If you do not pass the exam then you cannot get the extended diploma
If you do not do well then the examination can be retaken once…but we aim to do well first time!

8. What the students say…
We will look at three short videos where the students discuss the Unit 1 examination
Make brief notes outlining their thoughts
What did they find hard/easy?
What tips can you take away?
You will feed back at the end of the three films

9. So what next?
We will start looking at the types of media producers and who owns them and how they target texts to specific audiences
We will develop examination skills so that we can incorporate what we have learnt into written form

10. Your task (in pairs):
Your examination will get you to focus on one media area and product, but you will also need an awareness of a range of media sectors and how they work together.
Using the computers, alongside your own knowledge, research companies that operate within the media sectors and the products they produce. Put your findings in a table like this:

11. Companies and products by media sector (you will feed back your findings to the group)
Company
Product/brand
Film
Television and radio
Video games
Print and publishing
Web and online technologies
Music

12. Homework
Ensure you have printed off the examination for Unit 1 (the mark scheme is at the end of the exam paper) and the insert
Highlight the key words in the questions (we will discuss these next lesson)

13. Extension activity Think of a media text you enjoy consuming
Investigate the organisation that produces this text
Investigate who are the target audience. How does the text appeal to this group?