1. Business Can Be Fun…
103.8FM

2. Listeners Profile Demographic Target market: Male (50%) : female (50%)
SES : A & A+
Core listeners: 35 – 50 years old.
Psychographic
Established, decision maker, mature, ambitious, well planned, pleasure seeker & music lover.

3. Program Format ......... RADIO call ID: ......... listeners Tagline:
RADIO – Business Can Be Fun
Station ID:
One o three point eight, RADIO, business can be fun

4. Program Format
The two main element of RADIO is music and insertions where as “more music less talk” format is applied.
RADIO aired 20 hours a day, 7 days a week with these blocking programs:
Morning Prime Time:
06.00 – 10.00
Music Mix:
05.00 – 06.00, – 13.00, – and – 01.00
Afternoon Prime Time:
16.00 – 20.00
Regular DJ: (weekends)
and – 20.00

5. Program Format MORNING SHOW Alternative names: Good Day Jakarta !
Your Morning Coffee
Coffee To Go
This program will be hosted by a well known broadcaster where he/she will accompany the listeners with uplifting songs, headline news from Jakarta and around the world and various recorded insertions from RADIO panel of experts.
From 07 to 08 AM, the broadcaster will be accompanied by one of RADIO panel of expert to discuss a specific topic ranging from economics, business, current issues, politics, human interest, etc with different guests.

6. Program Format AFTERNOON SHOW Alternative names: Cocktail Hour.
The After Show
Driving Time
This program will focus on good music & clear-cut information and tips. There will be no long narration from the broadcaster because the rule of “more music less talk” will be strictly applied.
MUSIC MIX
In these time slots there will be no broadcaster present, whereas music and various recorded inserts will be the main element of the show.
REGULAR DJ (Name of the Program: EASY WEEKEND)
“More music less talk” format will also be applied in these time slots. On weekends, the content will be light and more into lifestyle and entertainment issue.

7. MORNING PRIME TIME AFTERNOON PRIME TIME OFF MUSIC MIX MUSIC MIX
HOUR
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
6 ~ 7
MORNING PRIME TIME
7 ~ 8
MUSIC
8 ~ 9
MIX
9 ~10
10 ~ 11
MUSIC MIX
Regular
11 ~ 12 DJ
12 ~ 13
13 ~ 14
14 ~ 15
15 ~ 16
16 ~ 17
17 ~ 18
AFTERNOON PRIME TIME
18 ~ 19
19 ~ 20
20 ~ 21
21 ~ 22
22 ~ 23
23 ~ 24
24 ~ 01
01 ~ 02
OFF
02 ~ 03
03 ~ 04
04 ~ 05
05 ~ 06

8. Program Format
RADIO broadcasters will be well known people in their business: (optional)
Successful broadcasters (Ferdi Hasan, Becky Tumewu, Erwin Parengkuan, etc).
Successful businessman/woman, professionals (Sandy Uno, Dewi Gontha, etc)
Voice character for broadcasters:
Male – middle to deep voices
Female – alto, husky voice
Ways of presenting:
Down to earth.
Semi formal.
Straight to the point.

9. Program Format
Along side these well known broadcasters, RADIO will also have a panel of experts for its daily insertions.
Candidates that will be approached to become RADIO’s panel of experts are as follow: (optional)
Macro Economic : M. Chatib Basri.
Politics : Aria Bima.
Social Study : Imam B. Prasodjo.
Law : Partahi Sihombing.
Career : Renee Suhardono.
General health : Dr. AB. Wardoyo Sp.PD.
Public Relation : Inke Maris.
Business Etiquettes : Rae Sita Supit.
Fashion : Biyan.
Food critic : Bondan Winarno.

10. Sample of Daily Insertions
Managing People
Tips and trick based on experiences from various Head of Companies.
Ping Me!
The listeners can send message via Blackberry Messenger to request a song, to give comments or ask for information.
Motivation highlight (time signal)
Various motivational quotes every top of the hour.
Stock Monitoring (every hour)
Developing information from Indonesian Stock Market.
Business Movement
Various information on economic and business trend given by our own panel of experts.
Mastermind
Success story from famous professionals/business people.
Major news update
Breaking news from Indonesia and around the world.
Money talk
the latest financial news and tips from experts.
Mix n’ Match
The latest lifestyle and entertainment information/calendar.

11. Program Format .........RADIO commercial formats :
Adlibs …………..… duration: 1 minute.
Adline duration: 30 secods.
Recorded adlibs…. duration: 1 minute.
Spot ……………….. duration: 30 seconds to 1 minutes.
Promo Calendar … duration: 30 seconds.
Each commercial slot contains of:
3 commercial 30 seconds or 3 commercial 1 minute.
1 Promo 30 seconds.
Tone of commercial spot in MRAdio:
Grande.
Cool.
Mature.
Masculine.
note : still disscussion