1. Made by: Shorouq Elmoghrabi
Brand levels
Made by: Shorouq Elmoghrabi

2. Outline What is Brand? Brand Levels: 2.1 Attributes. 2.2 Benefits.
2.3 Values.
2.4 Cultures.
2.5 Personality.
2.6 User.
Outline

3. What is brand ?

4. What is Brand? Brand definition:
A name, term, sign, symbol, or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from the competition.
What is Brand?

5. Brand Example

6. Mercedes Brand

7. Brand levels Attributes: Benefits:
A brand brings to mind certain attributes.
Benefits:
Attributes must be translated in to functional & emotional benefits.(Mercedes-transformation, prestige , style).
Brand levels

8. Brand levels Values: Culture: Personality:
The brand say something about the product (Mercedes – Safety).
Culture:
It may represent a certain culture ( Mercedes – German).
Personality:
It Projects a certain personality.
(Mercedes - custom order)
Brand levels

9. Users:
It suggest the kind of consumers who buys or use the product.
Companies need to develop brand policies for the individual product items in their lines.
They must decide whether to brand at all, whether to use family or individual brand names, whether to extend the brand name to new products, and whether to create multiple brands
Brand Levels

10. Sh. A. M. El.moghrabi