1. The power of data: reports and dashboards that make an impact
Brenda Welch Information Manager, Careers Service

2. The important questions
Who?
When?
Why?
What?
How?

3. Who are your stakeholders?
Colleagues in Careers Services
Colleagues in professional services
Academics
Students

4. What types of data do you have?
Education records
DLHE information
WP Information
CareersHub/Target Connect
Careers Registration

5. Why do they want data? Informing service design
Engaging with academics
Engaging with students
Targeting employer activity
Providing evidence of impact
Contributing to institutional reporting (TEF, league tables)

6. When do you produce data?
Reporting schedule
Academic Year
Term
Month
Week

7. How do you create reports and dashboards?
Tableau
Qlikview
MS PowerBI
Excel

8. The important questions
Who?
When?
Why?
What?
How?

9. Connecting information: the essentials
CR answers
Student number
Education information (school, programme, level, year)
Demographic information (fee status, gender, ethnicity)
WP information if possible

10. What goes in a dashboard or report?
Context
Individual students in the selection
Response rate for the selected group (for surveys)
Splits – what is the most useful breakdown for your audience?
School / faculty / department / course 
Level (UG/PG)
Year of study

11. What goes in a dashboard? (2)
Splits – further detail
Demographics
WP Status
Key metrics – what do you want to track over time?
Year on year progress
Stages of 3rd year students
Useful comparisons

12. Interactive Dashboards: examples
Careers Registration Programme Explorer
Appointments and Events Statistics
Survey responses

13. Things to think about Who is the main audience of the report?
What are the most important factors to that audience?
Can they draw any inferences or take any actions on the basis of the report?
Navigation and clarity in descriptions

14. Key things to remember Don’t put too many things on one page
Try to tell a story
Order filters so they drill down
Move from broader to more detailed
Provide guidance where useful

15. Questions
Contact me: Brenda Welch Linkedin.com/in/welchbrenda