1. Presented By: Evan Urbania & Matthew Ray ChatterBlast Media
Entrepreneurial Toolbox Series: Marketing Your Business with Social Media
Presented By: Evan Urbania & Matthew Ray ChatterBlast Media

2. ChatterBlast creates online strategies that target your current and potential customer community. We create, engage and influence communities through social media, digital marketing, public relations and advertising.

3. Social Media - topics What is it?
What is the value to us as entrepreneurs?
Where do we start?
Where is it going?

4. What is Social Media?
Social Media is a conversation supported by online tools.
Social Media sites build online communities of people who share interests, activities, jobs, relationships or causes. They are tools that provide a variety of ways for users to interact, connect, message, comment and share content.

5. Examples

9. Why? to create brand awareness,
Companies have found that social networking sites such as Facebook, Twitter and LinkedIn are great ways to build their business. There are five major uses:
to create brand awareness,
as an online reputation management tool,
learning, research and competitive recon,
for recruiting and partnering,
and as a lead generation tool to find potential business prospects.

10. It’s amazingly intimate!
Why?
It’s amazingly intimate!

11. Who uses social media?
According to the Pew Internet & American Life Project 2009:
The share of American adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now.

13. 96% of them have joined a social network
Social Media Marketing – Crowds & the New Economy
By the end of 2010, Gen Y (born 1974 to 1980) will outnumber Baby Boomers
96% of them have joined a social network
78% of consumers trust peer recommendations vs. 14% trust advertisements
Fastest growing segment on Facebook is year old females
There are 200,000,000 blogs online
80% of Twitter usage is on a mobile device

14. Founded in 2003, originally called “Facemash”
Largest - over 400M active users (50% login)
Based on connecting with friends, causes, businesses and organizations
Content includes status updates, news posts, photos, videos, events and application data
Targeted advertising
Over 2.5B photos uploaded each month!

15. A business-oriented network founded in 2002 by Reid Hoffman
Currently has 60M+ members in 170 countries
“Gated Access Approach” and multi-tiered connections
LinkedIn Groups feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups.

16. Founded in 2006
Text posts of 140 characters or less called “tweets”
Tweets can contain links and pictures
Creates community through follows/followers
Over 2M tweets per day and 60M monthly visits
Largest age group is 35-49

17. Twitter users are twice as likely to review or rate products online, visit company profiles and click on advertisements, vs. traditional social networking sites like Facebook and MySpace.
This demonstrates higher engagement with brands, not just the with tweets they post.
source: Interpret, LLC

18. Realize the massive potential, but don’t underestimate the power of one
Janis Krum – ferry passenger, first to tweet about US Airways flight before any traditional media

19. Bloggers have a voice

20. Examples

27. Video is crucial!

29. Hyper-targeted advertising

33. What’s next?

34. looking forward  greater corporate acceptance

35. Ok, now what!?

36. STEP 1:
Reserve, preserve, but don’t disserve!
Reserve names/logins
Preserve reputation
Don’t use it unless you use it correctly

37. STEP 2:
Listen!

39. Know your audience:

40. STEP 3:
Engage

41. Social Media Etiquette
Build trust-based relationships
Talk about/comment on your sector, don’t just sell, sell, sell
Read others’ opinions and blogs, comment
Listen more than you speak
Don’t say anything you wouldn’t say in public
Be diplomatic

42. Ideas
Let people in
Use photos, video, commentary and text to show people all angles of your business.
Keep the content on a blog.
Use a combination of Facebook, Twitter and LinkedIn to push content to the community.
Tag photos and videos on YouTube and Flickr
Regular communications can keep people coming back for more, give potential clients an inside peek at your process and document your project's lifecycle.

43. Resources & Tools Google Reader Google Alerts Google Analytics
Blogger or WordPress

44. Evan Urbania – evan@chatterblast.com
Matthew Ray –
(800) 287-CHAT