1. Chapter 1 Exploring The Horticulture Industry

2. Learning Targets I can identify 3 Major areas of horticulture?
I can identify 2 Major Botanists of horticulture?

3. Agriculture Production of plants and animals to meet basic human need.
3 Areas of Agriculture

4. Areas of Agriculture
1st: Horticulture

5. Areas of Agriculture
2nd : Agronomy

6. Areas of Agriculture
3rd : Forestry

7. Horticulture
Is the culture of plants for food, comfort, and beauty.

8. Horticulture Meaning Latin word: Hortus means: Garden
Colere means: Cultivate

9. Horticulture Industry
All activities that support meeting the needs of consumers for horticulture products.
Supplies and services

10. Areas of Horticulture Divided into 3 Important areas .
Meets the need of people:
Food
Comfort
Beauty

11. Ornamental Horticulture No. 1
Growing and using plants for beauty.
Divided into 2 Areas

12. Floriculture Production of cut flowers for floral design.
Production of bedding plants around home.

13. Landscape Horticulture
Producing and using plants to make outdoor environment more appealing.

14. Food Crop Production No. 2
Olericulture: Growing harvesting, storing, processing, and marketing of vegetables.

15. Food Crop Production No. 3
Pomology: Growing harvesting, storing, processing, and marketing of fruits and nuts.

16. Horticulture Science Botany: The study of plants. Life Cycle Structure
Growth

17. Carolus Linnaeus Developed method of classifying plants.
Binomial Nomenclature

18. Gregor Mendel Began the study process of Genetics.
Crossed and study inheritance of Peas.

19. Horticulture Technology
Applying science in horticulture production.
Example:
Plants environment
Proper cultural practices

20. Facts Kentucky Horticulture
Vegetables:
15,000 acres $40 million
30 different commercial crops

21. Facts Kentucky Horticulture
Fruits and Nuts:
$13 million
Marketed fresh

22. Facts Kentucky Horticulture
Nursery Crops:
$20 million wholesale
$98 million landscape plants

23. Expected Growth Growing by 50% in the next year.
Big demand for local grown food.