1. Qualitative vs Quantitative Research
Introduce qualitative research
Compare qualitative and quantitative

3. Qualitative Research Focuses on non-numeric issues
Emphasizes meaning and interpretation
Says studying life is dynamic
Is possible with any quantitative topic

4. Qualitative

5. Quantitative

6. Designs / Methods
Content analysis (secondary analysis, historical/official records review)
Surveys (questionnaires, interviews, focus groups, delphi technique, other blended)
Observation (field study, ethnography, phenomenology, case study)
Experiment (Quasi-Experiment)

7. Comparison of Qual & Quant

8. Comparison of Qual/Quant (continued)

9. Qual vs Quant Subjective Multiple realities Discovery, descript
Interpretive
Organismic
Whole > parts
Rich narrative
Researcher big part
Context dependent
Objective
One reality
Reduce chaos, predict
Measurable
Mechanistic
Parts = whole
Statistical analyses
Researcher separate
Context free

10. Research Ethics 1) Do no harm (RC theory on violations)
2) Need outside approval (IRB, HSR)
3) Obtain informed consent and vol. part.
4) Guarantee anonymity or confidentiality
5) Share your caveats & funding source
6) Be aware of legal liability
7) Special considerations (access, deceit)