1. Media Communications Richard Trombly Contact :
Wechat and phone:
Media Communications

2. Introduction
Data free ???
Quantitative Qualitative

3. Introduction Quantitative Qualitative Information Interpretation
The mean the meaning
Ingenuity in design ingenuity in analysis
Focus on audience focus on the art or media
Statistics concepts applied
Certain[ but trivial?] uncertain [significant]
Data ideas
USA pragamtism EU philosophy

4. Introduction Quantitative Qualitative Information Interpretation
The mean the meaning
Ingenuity in design ingenuity in analysis
Focus on audience focus on the art or media
Statistics concepts applied
Certain[ but trivial?] uncertain [significant]
Data ideas
USA pragamtism EU philosophy

5. Introduction Analytic toolbox [cultural studies]
Semiotic theory historigraphical theory
Aesthetic theory comparative theory
Psychoanalytic theory
Sociological theory
Political theory
Anthropological theory
Literary theory
Philosophical theory

6. Asking questions-- research
Diagnostic – how do you interpret
Decision – what would you do
Synthesis – how does this relate/connect to
Priority – what is most critical
Justification – what support or evidence....
Clarification – what do you mean by
Hypothetical – if [something] were true , then
Application – how does this apply
Summarizing – what have you learned from

7. Research
What is RESEARCH?

8. Research What is RESEARCH? To search for or find something
Root latin re – again and cercier – to seek
The “re” gives the idea of a process and the feeling of thorough
So formal research is a process of seeking and finding especially information

9. Research Historians rarely can do quantitative research
same with culture or media studies
As we explore types of research and research methods , remember since these are not exact sciences, combining disciplines may provide much better results

10. Research Friederich Nietzsche
“Facts is precisely what there is not , only interpretations... the world is “knowable” , but it is interpretable otherwise , it has no meaning behind it, it has countless meanings.
Facts vs. perspectives

11. Research Facts perspectives Scholarly research Theory based Structured
Systematic
Planned
Scientific thinking
Logical
Focus in knowledge / reality

12. Research Problem of certainty
Just because we are not in statistics does not mean no rules.
It is important that unless you are a phd you can not have opinions in a scholarly sense. You have to cite the work of others and critique that or apply their work to support yours.
EVIDENCE – there is uncertainty in every court case

13. Research Variables When you are comparing different cultural things
Various time periods
Or same time , different place
Isolate one thing to test or study
Too many variables too little certainty

14. Research Context Facts on their own mean little
Providing context puts data and facts in perspective
Relationships that help us make sense of the world

15. Research Opposites People like to categorize Old young Hard soft
Enslaved free
yin
wet
beginning
Not all categories are as simple

16. Research Qualitative Quantitative Evaluates measures or counts
Explains processes data
Aesthetics in text number of occurrences
Theoretical statistical
Interpret describe
Leads to evaluation leads to theory
Interpretation attack methods attacked

17. Research Qualitative studies Popular culture
Philosophy of communication
Analysis of communications context
Performance studies of mass communication
Mythic/ ideologicial studies
Media criticism
Theoretical work in cultural studies
Organization studies of mass media

18. Research Qualitative studies
Any study that is not collecting countable , statistical data.

19. Research Qualitative studies
Any study that is not collecting countable , statistical data.

20. Communcation . 5 kinds Intrapersonal Interpersonal Small group
Organizational
Mass media

21. assignment . Interview on your smart phone ...
ask several people to discuss their use of mobile media and internet. “How many hours a day are you on your smartphone or the internet and what are you using it for?” interview several people. ASK FOLLOWUP QUESTIONS based on responses.
Be sure to get good sound. * interview make sure to get NAME , AGE , PROFESSION of interviewee