1. “Life itself is the proper binge.” ~ Julia Childs
Why do we eat?
“Life itself is the proper binge.” ~ Julia Childs

2. The Importance of Food Our bodies need food for . . .
the growth and repair of body tissues
the production of heat and energy
the regulation of body processes
protection against disease
survival

3. Maslow’s Hierarchy of Needs

4. Hierarchy of Food Needs: Physical Needs
Physical Needs: Your body needs certain nutrients to function properly.
Hunger: A physical sensation that tells the brain that it is time to eat.

5. Hierarchy of Food Needs: Sensory Needs
Sensory Needs: Our sensory organs (eyes, nose, tongue, ears) are used in relation to food (colours, aromas, textures, flavours, taste, cooking sounds)
Physical Needs: Your body needs certain nutrients to function properly.
Hunger: A physical sensation that tells the brain that it is time to eat.

6. Hierarchy of Food Needs: Psychological Needs
Psychological Needs: Our emotions are connected to the
motivation to eat (eg., affection, security, satisfaction, etc.)
Sensory Needs: Our sensory organs (eyes, nose, tongue, ears) are used in relation to food (colours, aromas, textures, flavours, taste, cooking sounds)
Physical Needs: Your body needs certain nutrients to function properly.
Hunger: A physical sensation that tells the brain that it is time to eat.

7. Hierarchy of Food Needs: Social Needs
Social Needs: Food shared with good friends, family, partners, etc. symbolizes their friendship and trust, as well as a sense of community.
Psychological Needs: Our emotions are connected to the
motivation to eat (eg., affection, security, satisfaction, etc.)
Sensory Needs: Our sensory organs (eyes, nose, tongue, ears) are used in relation to food (colours, aromas, textures, flavours, taste, cooking sounds)
Physical Needs: Your body needs certain nutrients to function properly.
Hunger: A physical sensation that tells the brain that it is time to eat.

8. Hierarchy of Food Needs: Symbolic Needs
Food can be seen
as a prestigious object that indicates reputation, influence, or social status.
Social Needs: Food shared with good friends, family, partners, etc. symbolizes their friendship and trust, as well as a sense of community.
Psychological Needs: Our emotions are connected to the
motivation to eat (eg., affection, security, satisfaction, etc.)
Sensory Needs: Our sensory organs (eyes, nose, tongue, ears) are used in relation to food (colours, aromas, textures, flavours, taste, cooking sounds)
Physical Needs: Your body needs certain nutrients to function properly.
Hunger: A physical sensation that tells the brain that it is time to eat.

9. Food Selection Physiological Factors individual’s age gender body size
degree of hunger
appetite
amount of activity
health
nutritional requirements
food allergies

10. Food Selection Social Factors peer pressure religious beliefs
lifestyle
media/advertising

11. Food Selection Psychological Factors individual past experiences
personal attitudes
beliefs
emotional state
values
education

12. Food Selection Economic Factors financial situation occupation
available resources
marketplace