1. The state of popular culture analysis in francophone Québec
Hélène Laurin, PhD, UQAM
Jean-Michel Berthiaume, MA, UQAM

2. Franco Québec’s own popular culture
Important role of history:
Popular culture helped to create the idea of a nation during the 1960s.
Chansonniers, hockey, television, theater, celebrities
Hegemonic story in the social discourse (Cambron)
Narrative identity (Ricoeur): a collectivity is defined with stories on itself about itself.

3. Access and consumption
78% of Québec population speak mostly French at home (43% are bilingual)
Cultural consumption:
Television: 20% in English, 10% in both languages - 30%
Music: 20% in English, 33% in both languages - 53%
Films: 27% in English, 10% in both languages - 37%
Radio: 19% in English, 10% in both languages - 29%
Books: 17% in English, 9% in both languages - 26%
Magazines: 19% in English, 8% in both languages - 27%
Taken from the Enquête sur les pratiques culturelles au Québec (2014)

4. Popular culture studies in franco Québec
Mostly journalists and media analysts
Journalists ask other journalists to comment on popular culture objects
Academic research dispersed in many disciplines
History, communication studies, sociology, literature, anthropology, musicology
No academic association, no established network

5. Project: Pop En Stock

9. Conference Axis of the symposium Transfictionality Pop 2.0
Pop Feminism
Generic Hybridation
Fan Studies
Queer Studies