1. Value Proposition Design
EMBA – BSU
Jim Balkins
Thursday, May 10, 2018

2. Need a successful Value Proposition
Transition: From Point of View to Value Proposition
Who are the Stakeholders?
Why do they care?
What decisions will they make?

4. Value Proposition Framework
Simple framework:
How to keep the Key Issues aligned?

5. Value Proposition Framework
Products/Solutions
Market Segments
Features
Services
Quality
Target Markets
Not Target Markets
Key Considerations:
Passion
Leadership
Operations
Ethics
Regulations
Stakeholders:
Customers
Suppliers
Community
Investors
Others
Value
Proposition
Price

7. Strategic Approach vs. Management Problem Solving
Macro Context, Emphasis on the Future
Explore multiple solutions
Clarify Assumptions and find Validation.