1. Xbox Fable 2, Lips & Gears of War 2 Brainstorm to Delivery
12/7/2018 5:52 AM
Xbox Fable 2, Lips & Gears of War 2 Brainstorm to Delivery
Charles Duncan Jr.
AKQA
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. 6 Global Offices

5. Innovation Through Collaboration

6. Waterfall Bad for Innovation

7. Iterative Great for Innovation

8. Areas of Collaboration

9. Fable 2

10. Marketing Channels Console Game Website Online Game Mobile Game
Xbox Arcade Games
Online Banners
Facebook TV

12. Multichannel Integration

13. Chicken Kickin Games

14. Lips

16. Silverlight 2 Web Experience

17. Collaboration Areas
Creative and Dev teams needed to understand rewards and limitations to using new technology
Optimizing video shoot for website playback

18. Gears of War 2

20. Community Collaboration
Finding clues to unlock content
Submitting content that would end up on the site
Unreal Engine 3
Unprecedented access to content
Working with game developer to use the engine
Various Parts of ecosystem needed to be brought together

21. URLs Lips: www.xbox.com/lips Fable 2: www.fable2.xbox.com
Gears of War:

22. Innovation Through Collaboration
Using new technologies
Leveraging multiple communication channels
Community Engagement

23. Email: charles.duncan@akqa.com Twitter: sirchauncy
Thank You
Twitter: sirchauncy

24. MIX 09
12/7/2018 5:52 AM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.