1. Strategies in Tough Times
FusionTomo’s Strategy

2. A Company’s four reactions to a crisis
Cut Expenses
Reduce the Staff
Possibly Lower Prices
Make it through the crisis in one piece
A Company’s four reactions to a crisis

3. FusionTomo’s Four Reactions
Invest in the business
Use your current resources and staff towards new venues and even grow your team to achieve your new goals
Be consistent with your prices and with the quality of your service
Come out of the crisis bigger, stronger and ahead of your competition
FusionTomo’s Four Reactions

4. Come out on Top Fall Behind Flexibility Adaptability Creativity
Courage
Fall Behind
Being Non-Flexible
Not adapting to change
Sticking with old ideas
Scared to take a step forward

5. Who can we target in a Crisis?
Seniors
Generation Y
Generation X
Baby Boomers
11,356,035
2,405,667
3,258,512
6,771,258
Who can we target in a Crisis?