1. APPOINTING THE RIGHT CATERER
Valerie Mills, Commercial Manager, Brooklands Museum
Chris Brown, Director, Turpin Smale

7. Appointing the Right Caterer
Appoint the right catering consultant
A good catering tender:
Scopes the potential
States the issues: capital/culture/selection criteria
Sells the opportunity
Has realistic timelines
Longlisting and shortlisting caterers
What to look for
The acceptance of Risk

11. FINANCIALS Cafe - net £300,000 £420,355 Spend per head £2.75 £3.48
2009 – Old caterers
Year to Aug 2011
Cafe - net
£300,000
£420,355
Spend per head
£2.75
£3.48
Functions
£228,000
£278,800

12. The catering team has truly integrated with the Museum, working together to deliver results far above the already impressive ones promised in the successful tender document. Creativevents promised the style and quality we are looking for, and have delivered profitability through innovation and dedication – truly an achievement in the great Brooklands tradition. Allan Winn, Museum Director