1. Member Communication Strategies & Tips
Susan Williams

2. 135% higher click-through rate
Triggered s get opened 3x as often as business-as-usual s
Based on a meaningful change or event in a customer behavior or profile
135% higher click-through rate

3. Details
From:
Subject Line
First Line

4. Contents or ?
Tone
Relevance
Call to Action
Frequency

5. Phone & F2F

6. Phone & F2F

7. ChamberMaster Can Help!
Templates
ng_with_Templates.2FDocuments
Notes & Calls
Member Record > Communication Tab > New Communication button > Log Call or Notes (or Notes and Follow-Up)
Keeping Track
Can use custom fields or Project/Task module (may need to be activated, (contact Customer Support)
Reports
Member Contact Report and Member Contact Benchmark
View/Download relevant blog posts here:
Fundamentals of New-Member Communications-
The Power of the Welcome
Removing Member Renewal Roadblocks:

8. Thank You!
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