1. Making a longer tail
Jeremiah Berns

2. Overview Background & Niche Related work
Long Tail & Blockbuster Marketing
Super Recommenders & Methodology
Conclusion

3. Background & Niche Current Recommendation System Niche A B
20m sub; 9.8b views ,000 sub; 68m Views

4. Related work Dynamics of Viral Marketing;
Jure Leskovec, Lada Adamic, and Dernardo Huberman

5. Related work
From Niches to riches: Anatomy of the long tail; Erik Bryjolfsson, Yu Hu, and Michael D. Smith

6. Super Recommenders
High Eigenvector Centrality

7. Methodology Super Recommenders Super Niche Products
High Successful Recommendations
An Eye for Success
Multi Category
Super Niche Products
Category Specific
High Success Rate

8. Conclusion The Goal The Methodology The benefits
Increase the sale of niche products through super recommenders
The Methodology
Locate super recommenders via Eigenvectors in the network
The benefits
Consumer – better products for you
Retailer – A more diverse sales market
Producer – increased profit from increased sales

9. Questions?