1. Online research

2. Facts about Online Research
Over 260 Market Research firms in Europe and North America use Online Research
Online Research has been widely used in developed markets for about 10 years now.
Its already a $ 1 billion industry worldwide
Massive projects, spread across different markets can be managed centrally quite easily
Faster results than in any other mode of research
High Quality standards since entire process is automated

3. Types of Research that can be done online
Satisfaction Studies
Usage and Attitude Studies
Concept tests
Ad tests (pre and post)
Website tests
Brand tracking
Pricing studies

4. Here’s some of what you can do with
Online Research :
Monitor the results of a study, as it happens (in real time)
Reach exclusive and difficult to access respondents
No chance of data entry errors, or oversights
Get free, frank and honest opinions on sensitive or confidential researches
Clean error free data, tabulated and ready, the same day the research is completed.

5. Some more Facts…
Online Research accounts for almost 10% of all quantitative research done across the world
In markets like the US over 50% of all quantitative data collection is done online

6. Advantages of accessing respondents online
Better responses from the target audience because they can respond :
In familiar surroundings
At a convenient time of the day or night
In the privacy of their own homes
No chance of data entry errors ,or oversights
Access to International respondents
0% Interviewer Bias

8. Thank You

9. Study for Measuring Banner Effectiveness - Key Learnings
Online medium significantly influenced the source of ad awareness of the brand:
Source of awareness “Banner advertising “ from 15% to 28% and “Online promotion” from 14% to 20%.This is a significant increase
Online medium directionally influenced the following measures of the brand:
Intention to purchase the category among the non users
Intention to purchase brand
Spontaneous recall increased in the post phase as compared to the pre phase

10. Marketing Cues
The role of effective advertising is to reinforce and strengthen the brand by way of positively impacting
Consumer awareness of the brand, and purchase intention scores.
Evaluation of this 1” x 1” online campaign does offer us a reassurance in that direction as this campaign has significantly influenced:
Internet as a source of awareness for XXX as a brand
And it also has marginally influenced few key measures for the brand per se:
Intention to purchase the brand
Spontaneous recall
Ad identification