1. eMyPA Promotions Result in Greater Exposure, Leads
eMyPA is a cloud-based, mobile- enabled digital business card holder. It allows users to access their business cards and the context around each contact anytime, anywhere, and on any device. Businesses and individuals can accurately and easily capture the context and the contact as they go about meeting new prospects. To learn more about eMyPA, visit
“Microsoft enabled us to increase leads and provided access to enterprise customers. Two of those leads have already come to the final stage of closure.” – Ravi Shankar, founder and CEO, eMyPA
The eMyPA application provides a simple two-step process (click and upload) to enable a user to capture a new contact. Data from a business card is extracted and sorted into the appropriate fields, then is human-verified to ensure a high degree of accuracy. In order to get the word out to more customers about its solution, eMyPA partnered with Microsoft and its Go-To-Market Services team.
eMyPA saw a 10 percent increase in website visitors after issuing a press release announcing the availability of its Enterprise Contact Management Solution. Visitors to the eMyPA site
stayed an average of 20 percent longer.
eMyPA boosted its exposure to 500,000-plus Twitter users and gained 20 percent more followers with a tweet It also gained notice by publishing a mini-case study and datasheet, which the Microsoft Partner Apps Blog promoted. The Go-To-Market Services team facilitated all of these efforts.
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