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Guidelines for Effective Brand Leveraging
Chapter Nine Guidelines for Effective Brand Leveraging Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 9-1 Guidelines for Line Extensions
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 9-2 Successful and Unsuccessful Brand Extensions
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 9-3 Consumer Evaluations of Brand Extensions
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 9-4 Which Brand is More Elastic?
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 9-5 Guidelines for Successful Co-Branding
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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