1. 2015 Review - CopyClear
Janaury 2016

2. 2015 Submissions
Submissions are up 10% year on year, from 5,800 in 2014 to 6,362 in 2015
Submissions in 2014 up 49% over 2013
94.7% of all submissions received were compliant with the code, up from 93.6% in 2014
In context, this includes all submissions such as initial scripts, concepts etc. and is indicative of how engaged Brands and Agencies are with being compliant

3. Category Overview
Beer continues to be the single largest cateogry, albeit significantly down year on year from 72.3% in 2015 to 58.3% in 2015.
Spirits have shown the most significant increase, up from 16.3% in 2014 to 30.5% in 2015
Cider submissions comprise 6% of all submission
Up from 4% in 2014

4. Media Overview 2015 Social Media single largest medium – 38.1%
22.3% - owned on-line versus 12.3% in 2014
15.8% - paid for on-line versus 21.3% in 2014
OOH – 22.3% of all submissions
24.5% of all submissions in 2014 were OOH
TV – 9.4%
8% of 2014 submissions related to TV

5. Where do the Submissions come from?
80% of all submissions come from Irish based Advertising / Marketing Agencies
10.1% of total submissions come from Media based Irish Agencies
11.8% of material comes from Overseas Agencies
16.2% of submissions came from Overseas Agencies in 2014
81% of material is created in Ireland
13.3% created elsewhere

6. Thank you.