1. Communication in Business
The Importance of Verbal Communication
Many different types of communication exist in our personal lives and our professional lives. Many people talk to each other but communication may not actually be taking place. Communication is a process which will be discussed in detail in this presentation.

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3. Goals for this Lesson
Students will identify steps in the communication process
Students will understand the types of verbal communication
Effective communication can go a long way in boosting employee morale and increasing customers and sales revenue. Several types of communication exist and there are steps to assuring that the communication is effective.
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4. What is Communication?
According to communication is defined as
“the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs”.
Communication must involve an exchange between two or more people. It is a two-way dialogue as opposed to a mere delivery of information.
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5. Types of Communication
Many different theories exist regarding the different types of communication but generally there are three types of communication:
Verbal – communication using words, includes oral and written
Nonverbal – communication using gestures and facial expressions
Visual – communication using visuals such as charts, graphs or pictures
Although many people consider communication as talking, there is much more to it. It can be broken down into verbal, nonverbal, and visual. These types apply to many different people regarding many different types of information.
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6. Communication Process
Sender-the one who is sending the information
Receiver-the intended target or audience of the message
Channel-the medium by which the message is sent
Message-the information to be transmitted
Feedback-an evaluation or response to the sent message
For communication to have taken place, it must go through a process consisting of several steps. Otherwise, the information may be out there, but it may not be the right information for the intended audience, or it may not have been relayed through the right channels. If there is no feedback from the audience, there is no way to tell if communication has occurred.
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7. Channels of Communication
Meetings which are face-to-face
s within departments
Internal
Sales brochures
Press releases
External
Channels of communication are sometimes not as easy to understand. These are how the message is delivered. There is typically internal and external communication in every exchange. Internal is a more one-on-one exchange while external is usually more of a written nature.
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8. Verbal Communication
According to verbal communication means
“of or pertaining to words”, whether:
Oral or Written
Oral communication involves speaking and is conducted in a ‘real time’ manner
Written communication also includes printed documents and can be viewed any time.
Because “verbal” refers to words, verbal communication consists of oral and written communication although many people consider verbal as oral. Studies have shown that oral and written communication together are more effective than either type alone.
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9. Nonverbal Communication
Includes:
Gestures
Facial expressions
Dress
Nonverbal communication is especially important today as a result of our emerging global economy and workplace. For example, gestures and facial expressions may take on different meanings in different cultures.
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10. Visual Communication
This type of communication includes visuals such as:
Charts
Graphs
In business particularly, visual communication is very important. Due to the nature of our fast-paced society today, people would rather receive their information in as brief a form as possible. This means the generally individuals would rather interpret a chart or graph than read the same data in report form.
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11. Effective Communication
The most effective communication includes a combination of one or more of the previous communication types.
Each type alone leads to a distortion of the intended message.
The measure of how effective the communication is in how well the sender’s message was received by the audience. This is done through feedback.
Measuring the effectiveness of communication is best done through feedback. When the audience responds to the message it will be clear whether or not the message was accurately received and understood.
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12. Assignments
Corporate Message Assignment #1 - Students should each think of 3 commercials for products or services . They will report on what the message is and how verbal (oral and written), nonverbal, and visual communication is used to promote the product or service.
Communication Process Assignment #2 - Students will create a particular message they would like to convey and use software such as Microsoft Word, PowerPoint, Inspiration, or Visio to create a flowchart demonstrating the Communication Process. Each shape should contain the name of the step as well as an example of each step that corresponds to the student’s message
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