1. 5 Steps of the communication process

2. Personal experience
Research
Observations
1. Find Ideas

3. 2. Adapt the message to needs of audience
Sociological characteristics
Individual characteristics
Cultural characteristics
Age, religion, national and ethnic background
2. Adapt the message to needs of audience

4. 3. Determine how the message is going to be delivered
Encoding
Decoding
Turning ideas and feelings into verbal and nonverbal symbols
Finding the meaning of verbal and nonverbal symbols
3. Determine how the message is going to be delivered

5. 4. Interpret audience feedback
Nonverbal
verbal
4. Interpret audience feedback

6. 5. Deal with verbal and nonverbal interference
Physical noise
Psychological noise
Audience thoughts and feelings that disrupt their ability to concentrate
Semantic noise
Interference that is caused by a negative comment
5. Deal with verbal and nonverbal interference