1. Chevy Hispanic buyer’s guide
October 16, 2015

2. CHEVY HISPANIC BUYER’S GUIDE
Aid Spanish-speaking shoppers via translated editorial and video content
Custom editorial page intended to inform Hispanic shoppers interested in Chevy
All recent KBB.com Chevy model videos captioned with Spanish subtitles
Includes Chevy brand overview and model summaries, translated in Spanish
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. CHEVY HISPANIC BUYER’S GUIDE
Aid Spanish-speaking shoppers via translated editorial and video content
Chevy brand overview
Model summaries with video (where applicable*); videos play within the image space
Click opportunity to see the model’s Fair Purchase Price
Dedicated space for Chevy-created videos
Exclusive ownership of ad spaces on the page 1 5 2 1 2 3 3 4 4 5
Mocks are concept only. Actual design and layout of product is subject to change upon production.
*Inclusion of model videos subject to final editorial approval

4. TRAFFIC DRIVERS: OWNERS TEXT LINK & RETENTION CALL-OUTS
Capture Chevy Owners or New Car intenders who may prefer to consume content in Spanish
OWNERS TEXT LINK
Integrated links at every step of Chevy Owners’ valuation process
NEW & USED CAR RETENTION CALL-OUT
Custom, native rectangle in line with page content on pricing path pages
Conquesting also available for all units
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. TRAFFIC DRIVERS: BT AWARENESS MREC
Reach Hispanic shoppers across KBB.com and promote Chevy’s guide
Targeted to users who visited KBB.com’s Carros Usados (Used Cars) section
Generate awareness of the guide to shoppers who are likely to prefer consuming content in Spanish
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. TRAFFIC DRIVERS: EDITORIAL MODULE Test Opportunity
Reach Spanish-speaking shoppers who may be interested in New Car content
Prominent placement in the rotating editorial module at the top of the page
Targeted to KBB.com’s Carros Usados (Used Cars) section
Clicks through to Hispanic Buyer’s Guide
Mocks are concept only. Actual design and layout of product is subject to change upon production.

7. Test Opportunity: Editorial Module
Reach Spanish-speaking shoppers who may be interested in New Car content
Ad loads initially for :05 1 2 3
Auto-rotates through 4 articles if user doesn’t interact
Ad reappears below the module upon hover
The widget will load initially and then slide down and hide. Users can then hover over the articles and the widget will slide down and appear. 
Mocks are concept only. Actual design and layout of product is subject to change upon production.

8. Thank you!