1. Are we consuming or being consumed?
Visual Text Ads
Are we consuming or being consumed?

2. Visual Argument
An ad, chart, graph, table, diagram, Web page photo, or painting that communicates its position largely through images rather than words
VS.

3. Appeals: Logos, Pathos, Ethos
Which appeal represents the following claims?
"If my age doesn’t convince you that my opinion matters, at least consider that I am your grandfather and I love you dearly."
"Where would we be without this tradition? Ever since our forefathers landed at Plymouth Rock, we’ve celebrated Thanksgiving without fail, making more than cherished recipes. We’ve made memories.”
`"It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?”
Read more at pathos.html#CsaTUhWbmuAvQhmB.99

5. Punch to the gut or ETHOS?

6. (without saying anything)?
What does this say
(without saying anything)?

9. Which is the right way?

10. What does this say?

11. Why is Audience So Important?
Ebony 2013
Cosmo 2013

12. Addiction? Need?

13. Make your own story…

14. An eye for a sweet?

15. Well, at least he drives a PRIUS.
Identified as an “unofficial Toyota ad” on treehugger.com, a website devoted to…treehuggers.