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in Advertisements: Part One SB 2.7

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Presentation on theme: "in Advertisements: Part One SB 2.7"— Presentation transcript:

1 in Advertisements: Part One SB 2.7
Audience in Advertisements: Part One SB 2.7 Teachers: Prior to lesson, check hyperlinks to ensure they are still active, if necessary.

2 Who is the target audience? Why?
*What are the persuasive techniques used in these ads? *What are the advertising claims? Who is the target audience? Why? How are these ads targeted to different audiences?

3 Who is the target audience? Why?
*What are the persuasive techniques used in these ads? *What are the advertising claims? Who is the target audience? Why?

4 Who is the target audience? Why?
*What are the persuasive techniques used in these ads? *What are the advertising claims? Who is the target audience? Why?

5 Who is the target audience? Why?
*What are the persuasive techniques used in these ads? *What are the advertising claims? Who is the target audience? Why?

6 video Who is the target audience? Why?
*What are the persuasive techniques used in these ads? *What are the advertising claims? video Who is the target audience? Why?

7 Video Who is the target audience? Why?
*What are the persuasive techniques used in these ads? *What are the advertising claims? Video Who is the target audience? Why?

8 video Who is the target audience? Why?
*What are the persuasive techniques used in these ads? *What are the advertising claims? video Who is the target audience? Why?

9 How is the same product targeted to these different target audiences?
*What are the persuasive techniques used in these ads? *What are the advertising claims? How is the same product targeted to these different target audiences?

10 How is the same product targeted to these different target audiences?
*What are the persuasive techniques used in these ads? *What are the advertising claims? How is the same product targeted to these different target audiences?

11 Discuss the claims and techniques used in this ad.
How do you know the target audience based on the type of book and the background image of the ad? How might the advertisers change this ad to target a traveling businessman?

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