1. Innovations in Multi-Modal Transit Mapping Margaret Carragher E.I.T Dr. Kari Watkins P.E.

2. Outline Introduction Literature Review Methodology Results & Conclusions Going Forward

3. INTRODUCTION IntroductionLiterature ReviewFuture ResearchMethodologyResults & Conclusions

4. Project Goal As transit systems become multi-modal, so must their system maps. Address multi-modal system maps Understand rider views on system maps Create a design guide for multi-modal, schematic maps

5. Overview Take a new look at schematic transit mapping Make it easier for riders to interact with information Create user-friendly maps including bus system to encourage multi- modal travel according to riders Examine rider reactions to these maps Determine methodologies for producing maps Tourist/new users Commuters Frequency

6. Project Motivation Zhan Guos Mind the Map Schematic maps impact traveler decisions Class project Affect bus/system awareness

7. Objectives Identify riders who would benefit from multi- modal maps Examine rider desires for frequency and/or destination maps Examine potential effects on bus ridership Develop methodologies for creating rider- specific maps

8. LITERATURE REVIEW IntroductionLiterature ReviewFuture ResearchResults & ConclusionsMethodology

9. Lit Review Alasdair Cain Importance of effective map design Not knowing/understanding bus maps contributes to non-ridership User Insights & Perception Skewed distances Unclear maps User perception of space

10. Interviews/Case Studies Cities with unique transit maps Boston Chicago Interviewed Map designer Agency who dictated the design/elements/criteria

11. Boston (MBTA) Key Bus Route Rules: Run 7 days/week 15 min headway during peak hours Easily connects to rail system Reach underserviced neighborhoods Figure Source : MBTA

12. Chicago (CTA) Bus routes with consistent service Categorize attractions Where people want to go Places that can accommodate a lot of people Hotels with a capacity threshold Figure Source : CTA

13. METHODOLOGY IntroductionLiterature ReviewFuture ResearchMethodologyResults & Conclusions

14. Methodology On-board MARTA rail survey of transit users Rail-only users Bus and rail users Conducted April 30-May 4, 2012 Randomly selected participants in all stations Asked ridership, map-based, demographic questions 356 Completed surveys

15. About the Survey Participants

16. Income Ethnicity

17. About the Survey Participants Car Ownership License Ownership

18. MARTA owned parking lots No frequency criteria Aimed at commuters

19. Based on new attractions list Not all 30 minute headways are included, only those reaching destinations

20. Most frequent MARTA map Frequencies 12-20 minutes

21. Existing rail map

22. RESULTS & CONCLUSIONS IntroductionLiterature ReviewFuture ResearchResults & ConclusionsMethodology

23. Results Frequency vs. Popular Destinations Most useful map Potential future bus ridership

24. Frequency vs. Popular Destinations Question: Is it more important for maps to show the bus routes that reach popular destinations or buses that come often? Results: Frequent Service: 56% Popular Destinations: 35% Unsure:10%

25. Most Useful Map

26. Bus Ridership Question: If one of these maps replaced the current MARTA overall map, would you ride the bus more? Results: Yes: 42 % No: 49% Unsure: 8%

27. Summary & Conclusions Riders found the maps useful Frequency is important to riders These maps have the potential for some bus ridership increases

28. FUTURE RESEARCH IntroductionLiterature ReviewFuture ResearchResults & ConclusionsMethodology

29. Future Research Further data analysis Examine stated preference vs. acted preference Conduct mail home survey to reach non-riders and bus-only riders in affected areas Create a guide for designing criteria-based maps

30. Questions? Margaret Carragher E.I.T. mcarragher3@gatech.com 508-415-9122 Dr. Kari Watkins P.E. kari.watkins@ce.gatech.edu