1. Persuasion Is All Around You!

2. What is persuasion? A means of convincing people:
to buy a certain product
to believe something or act in a certain way
to agree with a point of view

3. Common persuasive techniques often used in advertising
Slogan
Repetition
Bandwagon
Testimonial
Emotional Appeal
Expert Opinion
Mascot
Beautiful People
Humor
Purpose?

4. Slogan:
A catchy phrase or statement often used to sell a service or a product

5. Repetition: The name of a product is repeated many times
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead

6. Bandwagon
A statement suggesting that everyone is using a specific product, so you should too

7. Testimonial
A well-known person supports a product or service

8. Emotional Appeal
A person is made to have strong feelings about a situation or product

9. Expert opinion
Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

10. Quick review Slogan Repetition Bandwagon Testimonial Emotional Appeal
Expert Opinion

11. Audience Awareness Advertisers know how to target their audiences
use appropriate persuasive technique

12. Who’s the audience?

13. Audience?

14. Audience?
Purpose?
Persuasive technique?

15. Audience?
Purpose?
Persuasive technique?

16. Audience?

17. Purpose?
Audience?

18. Audience?
Purpose?
Persuasive technique?

19. Audience?
Persuasive technique?

20. Commercials http://www.youtube.com/watch?v=iTMGpby4DTI Gerber Baby
Nike
Pepsi
  Toy   
Chevy truck
Viva
ipad

21. Making Connections What is your favorite jingle?
What slogan for a product do you find yourself saying?
What TV commercial has influenced you to make a purchase?

22. Reflection
“Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.