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Persuasion Is All Around You!

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Presentation on theme: "Persuasion Is All Around You!"— Presentation transcript:

1 Persuasion Is All Around You!

2 What is persuasion? A means of convincing people:
to buy a certain product to believe something or act in a certain way to agree with a point of view

3 Common persuasive techniques often used in advertising
Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion Mascot Beautiful People Humor Purpose?

4 Slogan: A catchy phrase or statement often used to sell a service or a product

5 Repetition: The name of a product is repeated many times
HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead

6 Bandwagon A statement suggesting that everyone is using a specific product, so you should too

7 Testimonial A well-known person supports a product or service

8 Emotional Appeal A person is made to have strong feelings about a situation or product

9 Expert opinion Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

10 Quick review Slogan Repetition Bandwagon Testimonial Emotional Appeal
Expert Opinion

11 Audience Awareness Advertisers know how to target their audiences
use appropriate persuasive technique

12 Who’s the audience?

13 Audience?

14 Audience? Purpose? Persuasive technique?

15 Audience? Purpose? Persuasive technique?

16 Audience?

17 Purpose? Audience?

18 Audience? Purpose? Persuasive technique?

19 Audience? Persuasive technique?

20 Commercials http://www.youtube.com/watch?v=iTMGpby4DTI Gerber Baby
Nike Pepsi   Toy    Chevy truck Viva ipad

21 Making Connections What is your favorite jingle?
What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase?

22 Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.


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