1. Promotions That Get Results
Trade Show Marketing
Promotions That Get Results

2. Trade Show Marketing
Trade show exhibits are one of the best vehicles to:
Increase market share
Develop brand recognition
Create product awareness
Build a new client base
Introduce new services/products
Key to great exhibiting is great marketing
Have a plan: Know and understand exactly what you wish to achieve.

3. Have a promotion plan Three-pronged marketing approach Pre-Show
Pre-show, at-show and post-show
Pre-Show
Promote that you will be at the show
Target audience you want to attract
Direct mail pieces to lure audience to your booth
Entice to visit booth to register for prize drawing or receive a giveaway

4. Have a promotion plan At-Show Post-Show
Give attendees a reason to visit your booth
Brand your company, market products, raise visibility, and drive booth traffic with a promotional giveaway
Post-Show
Following-up on leads is critical
For greatest ROI, send a small “thanks for your time” gift a few days after show, followed by a phone call or

5. Giveaways that deliver results
Promotional items can…
Draw visitors
Facilitate recall after the show
Provide easy-to-access contact info
Do more than attract visitors to your booth
Use giveaways to get qualified leads
Use as reward for completing survey, listening to a presentation, providing lead info
If visitors are not good leads, they’ll consume valuable resources.
You want them to participate in a survey, listen to a presentation, provide you with qualified lead info. A giveaway can be used as a thank-you or reward for above actions.
A good giveaway can:
Reward visitors for participating in a demonstration, presentation or contest
Thank visitors for qualifying information about specific needs
Use promotional giveaways to build your business, close more deals, generate increased revenue

6. Giveaways that deliver results
Means to an end
Giveaways should accomplish two goals
Attract people who actually need your products or services, and can influence buying decisions
Promote your solutions long after attendees return home
Useful equals long-term promotion
If items aren’t useful, they’ll be tossed
Novelty wears off, and items will be forgotten
Encourage attendees to keep your promos by making them useful

7. Giveaways that deliver results
Give selectively
Don’t give to every person who asks
Good giveaways draw freebie-seekers
Offer to qualified potential leads, collect contact info in exchange
Danger of cheap giveaways
Cheap items can damage your efforts at creating a quality image and brand identity
Invest in higher-quality items and give selectively to qualified leads
Cheap tradeshow giveaways can exhaust your budget without seeing positive results. Can break or become unusable. They look shoddy.

8. Product ideas Select giveaway items that:
Differentiate you from the competition
Compliment your product or service offering
Reflect your position in the market
Meet the needs of your target audience
Select items that differentiate you, compliment your product offering, reflect your position in the market and meet the needs of your target market

9. Product ideas
Best items are ones potential clients will take home and use again and again
Logo imprinted USB flash drive
Reusable, branded water bottle
Alarm clock
Calculator
Business card holder
Recycled cotton tote bag
Desk calendars
Printed sticky notes or note pad

10. Summary Increase your business through trade show giveaways
Ideal marketing solution for attracting attention, drawing crowds and promoting your solutions
Should create a channel through which booth employees can engage visitors about problems they’re trying to solve
Should keep your company’s name in front of qualified leads until they’re ready to do business