1. Behind the Numbers Better information More current information
Business decision-makers need
Better information
More current information
Products
Customers
Operations

2. Marketing Challenges Marketing Intelligent Pricing Prospecting
Product Mix
Incentives
Product Profitability
Campaigns & Promotions

3. Customer Insight Business Challenges
Localized Segmentation
Customer Loyalty
Profit Growth
Customer Insight
Customer Profiles & Behaviour
The Best Customer
Identify
Attract
Service
Retain
Total Customer Satisfaction

4. Customer Insight Business Challenges
Localized Segmentation
Customer Loyalty
Identify
Customer Insight
Attract
Customer Profiles & Behaviour
The “Right” Customer
Service
Retain
Total Customer Satisfaction
Profit Growth