1. Web 2.0 – Best Practices Paul Wright – State of Missouri Nebraska
Digital Government Summit
November 18, 2008
Web 2.0 – Best Practices

2. Introduction BA/CIS – Missouri-Columbia
MS/Information Systems Management
30 years in IT
26 years recruiting
Private and public organizations
4 children
Live in Columbia, MO

3. Outline Why? Initial Stages Mission Early Activities
Expanding Out…Virtual Recruiting
Redeveloped Recruiting Strategy
New Activities
Next Steps
Second Life – Live Demo
Q&A

4. Baby Boomer retirement
Why?
1995
35,000 IT grads in US
2003
26,000 IT grads in US
2006
25,000 IT grads in US
PLUS…
Baby Boomer retirement

5. Initial Stages The Problem The Solution No recruiting strategy
Not consolidated in recruiting efforts
The Problem
Form committee – IT-wide reps
Set mission and strategy
Recruit volunteers
Assign teams
The Solution

6. The Mission
Develop, recommend and implement methods of seeking, attracting and retaining the best possible technical talent to provide the necessary information technology services to all state agencies and the citizens of Missouri.
Recruitment
Retention
Diversity
Efficiency
Priorities

7. Early Activities Job Fairs
12 post-secondary institutions; local city sponsored
Openings to post-secondary institutions’ career placement offices
Worked with NASCIO’s workgroup on hiring and retention
Established a new entry level hiring process

8. Expanding Out…Virtual Recruiting
Fortune 100's actively using Second Life for recruiting efforts.
Demographics showed age range, technically skilled.
For little cost recruit candidates locally, US and internationally.
Could not get the wide exposure with normal job fairs.
Can not get interaction with web or other social nets.

9. Redeveloped Recruiting Strategy
Newspaper Ads
Second Life
Campus Events
Job Fairs
Social Nets
Centralized Job Posting
Third Party Job Boards
Podcasting

11. facebook

12. IT Careers Web Site

13. IT Careers Web Site – 2.0

14. New Activities In-World Job Fairs
Completed 3 (Feb, June, Sept)
Avg. 25 attendees
First hire in Sept 2008
Advertising is the key!
In-World Job Fairs
LinkedIn
GovLoop
Lively (Google)
Other social nets & virtual communities

15. Next Steps Brainstorming session: Next steps:
Department of Conservation Department of Economic Development
Department of Elementary & Secondary Ed Department of Higher Education
Department of Mental Health Missouri State Library
Office of Administration/ITSD Office of Administration/Personnel
Office of Social & Economic Data Analysis St. Louis Community College
SuccessLink University of Central Missouri
University of Missouri Washington University
Brainstorming session:
“As a group how can we coordinate to create more effective Second Life sites?”
Next steps:
Planning committee
State of Missouri island
Custom last name

16. Next Steps Oversight Committee Employee Use Guidelines
Representatives from departments
Give direction
Oversight Committee
Looked at existing
Used RL policies
Employee Use Guidelines
Approval at dept level
Custom last name (MissouriGov)
Central coordinator to establish avatar
Employee Authorization Form

17. Second Life – Live Demo Missouri Recruiting Site Tour Guide Sights
Eduisland 3 (143, 96, 23)
Missouri Recruiting Site
Jan Grecian (Madison Lyle), IT Specialist
Tour Guide
Auto slides
Answering machine
Note card/Visitor counter
Web links
Static signs
Slide presentation
Sights

18. Q&A
Questions
Contact Information
Paul Wright
State of Missouri