1. Wear It New England! 2018 Campaign
How long till NSBW?
5 months, 19 weeks and only 133 days – reward with sticker
*New logo in 2018
First District Northern
National Safe Boating Week
19-25 May 2018

2. Background National “Wear It” Campaign Wear It South Shore (2009-2011)
Wear It Massachusetts (2012)
Wear It New England ( )

3. Theme
The “Wear It” message is supported by national partners including Coast Guard and National Safe Boating Council.
The “Wear It New England” Campaign will leverage Coast Guard and NSBC resources and marketing.
The collaborative national campaign website is:
Theme: “Wear It” messaging and branding
National collaborative effort with CG, NSBC

4. District Strategy
Use of district website for information on campaign, down-loadable logos, media release information.
Use district online magazine, Nor’Easter, for primarily internal messaging to members.
Identify district contact and lead coordinating PA, PB and CS, and coordination with D1 Public Affairs.
Identify campaign as key goal with district captains and ASCs, seek support and coordination at division level.
Challenge district>division>local staff officers to integrate “Wear It” message and “Wear It New England” into missions and report such activities through chain of leadership.
Identify “champions” of campaign at flotilla level.
Brand “Wear It” message locally and “Wear It New England” in Auxiliary missions.

5. District Strategy Cont.
8. Develop press advisory and releases
“Official” announcement
“Kick-off” during National Safe Boating Week
Capital visits
Letters to editor
9. Develop fact sheets:
Explanation of campaign
Campaign ideas
Free “Wear It” resources

6. Key Campaign Date 19-25 May: National Safe Boating Week
Wear It New England branding
Gubernatorial proclamations and state house events
Looking Forward: District-wide events led by Divisions and Flotillas
Looking Forward
- District-wide events led by Divisions and Flotillas.

7. Local Coordination: The Unit RBS Team
This is another reason having a complete RBS team is important (VE, PV, PE and UPV) – each unit, especially divisions should have these staff officers to liaison and coordinate.

8. State Coordination
High profile events in states (emphasis is on each state to use the tools, resources and district staff to spread the message of “Wear It” and “pass-the-word.” How? DCAPTs, ASCs, SLOs, DCDRs and district staff.
Maine
Massachusetts
New Hampshire
Rhode Island
District-wide media outreach and PSA campaign – broader outreach will be coordinated at EXCOM level with D1 PA.
High profile events within states – collaboration and coordination
RBS cooperative agreements - SLOs
NSBW and Wear It-NE state proclamations - SLOs
NSBW and Wear It-NE localized proclamations – DCDRs and FCs

9. Resources for Units National Safe Boating Council
Individualized State Logos
National Safe Boating Council
Free resources branding national campaign message “Wear It”
Individualized Logos

10. District Support Wear It New England web page D1NR YouTube Channel
Nor’Easter
Photo Contest
Social Media – District FaceBook page
District website: information on campaign, down-loadable logos, resources for Divisions and Flotillas.
D1NR YouTube Channel
3. Nor’Easter
4. Photo Contest
5. Social Media – District FaceBook page

11. District website

12. District website

13. Questions Please see or contact D1NR NSBW Committee.
Craig Hall, chairperson
Byron Moe, DCAPT-SNNE
Steve McCann, DCAPT-SBOS
Paul Fontaine, DCAPT-SSNE
Jim Healey, ASC-SBOS
Ted Chatham, ASC-SNNE
Christopher Kenely, ASC-SSNE-East
Neil P. Brogan, ASC – SSENE – West