1. Program Evaluation Alternative Approaches and Practical Guidelinesby
Jody L. Fitzpatrick, James R. Sanders, Blaine R. Worthen
PowerPoint Presentation
Gerri Spinella, Ed.D.

2. First Approaches: Expertise and Consumer-Oriented Approaches
Chapter 5
First Approaches: Expertise and Consumer-Oriented Approaches

3. Chapter 5 Concepts Professional Expertise in Program Evaluation
Oriented
Approaches
Consumer-
Oriented
Approach
Definitions
Key Terms
Accreditations
Influences on
Evaluation
Practice

4. Essential Questions
How does professional expertise influence evaluation approaches?
What are the types of expertise-oriented approaches”
How does accreditations affect the institutional evaluations?
In what ways are consumer-oriented and expertise-oriented approach similar or different?
How do approaches affect the evaluation practice in different disciplines?

5. Key Terms/Leader Expertise-Oriented Approach Elliot Eisner
Accreditation
A. Flexner
Ad Hoc Panels
Connoisseurship
Consumer-Oriented Approach
M. Scriven

6. Employ single or multiple experts
Professional Judgment
Expertise
Varied uses for structure or organization
Published Standards
Evaluate Program/Product
EXPERTISE-ORIENTED APPROACH
Ad Hoc Panel/Individual Reviews
Formal/Informal Reviews

7. Regional Accrediting Association
Accreditation
Higher Education
Regional Accrediting Association
U.S. Government
Outcomes  
Process
Inputs

8. Elliot Eisner Value-Neutral Value -Sensitive Value-Critical Expert
Qualitative Method
Connoisseur
Description and Observation
Criticism Model
Complete Picture of Program or Product
Value-Neutral
Value -Sensitive
Value-Critical

9. Consumer-Oriented Evaluation Approach
Value
Quality
Worth

10. Michael Scriven Criteria Standards Data Judgment
Checklist of Items
Standards
Judge the Criteria
Data
Judgment
Synthesize information
Collecting information
Consumer-Oriented Approach

11. Private Organizations & Industries
Expertise
&
Consumer-Oriented
Approaches
Public
Nonprofit
Private Organizations & Industries

12. Chapter 5 Reflection
In understanding the key principles of both the expertise and consumer-oriented approaches, would you incorporate these concepts in your own evaluation practices in your organization?