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Buyers Take Action After Seeing An Automotive Ad on TV

Published byDamon Strickland Modified over 6 years ago

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Presentation on theme: "Buyers Take Action After Seeing An Automotive Ad on TV"— Presentation transcript:

1 Buyers Take Action After Seeing An Automotive Ad on TV
Likely Vehicle Buyers Who Believe the Following Statements Are True For Them A A25-54 A deal I saw on TV about a vehicle prompted me to look up more information online 33% 33% I looked up information about a vehicle while watching TV % 31% A local dealership ad prompted me to go online for more information % 30% Source: VAB Automotive Likely Buyers Study, November 2016; Base: Adults 18+ who intend on purchasing/leasing a vehicle in next 6 months; Q. Which of the following statements are true for you? (Select any or all that apply)

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