1. 211 & CTSA: a mobility management Partnership
THE WHY AND THE HOW
211 & CTSA: a mobility management Partnership

2. SHARE A COMMON AUDIENCE
CTSA
211
Minorities
Disabled
Seniors
Youth
General Public

3. 211 CALLERS NEED TRANSPORTATION OPTIONS
Transit (Google Transit and 511)
Taxi
Nonprofits With Vans
Van Pools
Bike Routes

4. CTSA NEEDS OUTREACH AND DATA FOR NEEDS ASSESSMENT
211 has resources and a community network
CTSA gets outreach and marketing from 211 efforts
CTSA gets data back for planning, evaluation and grant reporting

5. SHARED RESOURCES STAFF • EXPERIENCE • VOLUNTEERS
CTSA (MST) & 211 (UWMC)
Department of Social and Employment Resources
Department of Health Services
911 Emergency Services

6. MORE SHARED RESOURCES Foundations Corporations and Businesses
Nonprofits
Libraries
Media

7. DIVERSIFIED FUNDING
CTSA acquires a three-year new freedoms grant ($375,000)
CTSA provides reporting and fiscal accountability
211 provides 20% grant match ($93,75o)
211 provides data and periodic reports

8. PARTNERSHIP STRUCTURE
CTSA has a membership on Steering Committee and Marketing Committee
211 gets unsold tail space on MST buses and interior car cards in buses
MST gets acknowledgement of partnership on 211 materials, publicity, and web site

9. 211—CTSA: a mobility management Partnership CONTACT:
Tom Hicks, CTSA Manager
Monterey –Salinas Transit
150 Del Monte Ave • Monterey •
Tel: (831) Fax: (831)