1. Catherine Flores-Martin Director California Immunization Coalition
12/7/ :50 PM
Survive and Thrive in Challenging Times
Catherine Flores-Martin
Director
California Immunization Coalition
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Objectives
Use social media and social networks to link current partners and identify new ones
Build and sustain Coalition Energy
Identify your role as a local and state coalition leader in maintaining coalition networks

3. What We Do Statewide Coalition - 501 (c) (3) non profit
Achieve full immunization protection to protect health and prevent serious illness
Advocacy and Education

4. Shot By Shot, I Choose and Vacunas y mi Salud
CIC Highlights
Passage of AB 354
‘Super mandate’: Vaccinate 7th through 12th graders
CIC Ed Hours
Pertussis Task Force, PBE Task Force, HCW Immunizations
VICNetwork Webinars and Symposium
Vaccine Booster, Mini Updates
National awards and recognition for
Shot By Shot, I Choose and Vacunas y mi Salud

6. Social Media & Networking
Can be a powerful tool in:
Coalition Development
Coalition Maintenance
Education and Advocacy
Event Promotion
Media Outreach

7. Communication Strategies
Building Connections
Colleagues
Consultants
Funders
Media
Moving from ‘brochures to blogs’
Tools are (mainly) free
Cost of entry = zero
Good for the environment
However, it does take time

8. Twitter.com/ImmunizeCa

9. Facebook: ImmunizeCa

10. On-line Communications

11. blasts

12. Media Campaigns
whyichoose.org

13. Why Shot by Shot?
We live in a time when there is more fear from theorized side effects from vaccines than from the diseases themselves. Shot by Shot was designed to help bring vaccine-preventable diseases to life by moving beyond just facts and data and humanizing the diseases.
What is Shot by Shot: Stories of Vaccine-Preventable Diseases?
Shot by Shot is a collection of videos and stories from people who have been touched by vaccine-preventable diseases. The collection forms an online storybank to be used for education, training, and awareness purposes.
Two Main Facets to Shot by Shot:
1. Gathering Stories
The website has a number of kits and storytelling tools to help people share their story in an easy and powerful way.
Right now there are over 90 stories on from survivors of diseases, loved ones, and providers.
2. Using the Stories
The stories are available for you to incorporate into your education and training efforts.
Over 15,500 visits, Over 44,000 page views. All of the states in the US and 50 countries.
Stories have had a wide range of uses from being made into DVDs that play on a loop in a physician and clinic waiting rooms, to being shown at PTA meetings, incorporated into websites, and included in physician and MA lectures.

14. Learn By Listening:
What people are saying about immunizations and about your /our organization(s)
Discussions about your issue(s)
Listen and engage

15. ‘The ad that could help fuel a health crisis’

16. Leadership and Advocacy
Walk the Talk
Keep It Professional
Be Bold
Look for humor and inspiration
Take the First Step
Sign up for on one (or more) sites and try it
Baby steps are OK

17. Moving Forward Coalition capacity building webinars/ trainings
Local, state or national conf calls
In person presentations/ discussions
Community engagement and funding opportunities
Rotary, other service groups
Retailers
Local Foundations

18. A partnership of the National Public Health Information Coalition and the California Immunization Coalition

19. Project Goal
Build a nationwide ‘virtual immunization community of health educators, public health communicators and others who promote immunizations

20. May 25, 2011

21. Visit www.vicnetwork.org to Register for the on-line event.
Speak Up! The 2011 Virtual Immunization Symposium is a virtual conference that will provide learning opportunities to help health care professionals and communicators create effective messages, amplify the voice of an organization, and motivate advocates to Speak Up for Immunizations and Public Health.
Featured speakers include: Andy Goodman, Wendy Sue Swanson, MD, Paul Offit, MD, Seth Mnookin, and many others.
There are no travel costs, registration fees, or time away from the office.
Visit to Register for the on-line event. 

22. www.vicnetwork.org Find us on Facebook and Twitter!
The VICNetwork is a project of the National Public Health Information Coalition
and the California Immunization Coalition, funded through a cooperative agreement with the
Centers for Disease Control and Prevention.

23. www.immunizeca.org Catherine Martin, Director Sabrina Torres-Royal,
12/7/ :50 PM
Catherine Martin, Director
Sabrina Torres-Royal,
Senior Program Associate
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.