1. Sharing Made Simple An Introduction to Web 2.0 and the Social Web
Sharing Made Simple An Introduction to Web 2.0 and the Social Web
Brian Kelly, UKOLN,
University of Bath
Bath, UK
Acceptable Use Policy
Recording/broadcasting of this talk, taking photographs, discussing the content using , instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Blog:
Resources bookmarked using 'sharing-made-simple ' tag
UKOLN is supported by:
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

2. About Me Brian Kelly: UK Web Focus: a national Web advisory post
Introduction
About Me
Brian Kelly:
UK Web Focus: a national Web advisory post
Based at UKOLN, a national centre of expertise in digital information management
Located at the University of Bath
Funded by JISC and the MLA
Involved in Web since Jan 1993
Currently advising on best practices for Web 2.0

3. About This Talk This talk aims to provide:
Introduction
About This Talk
This talk aims to provide:
A better understanding of ‘Web 2.0’
An awareness of how cultural organisations may benefits from Web 2.0
An understanding of possible dangers, both for users and the institution
An opportunity to discuss how we should address the opportunities and challenges (and inevitabilities!)
The Facebook social networking service will be used to illustrate these points

4. About You How many of you: Have heard of Web 2.0?
Introduction
About You
How many of you:
Have heard of Web 2.0?
Have read content in a blog or wiki?
Use Facebook?
Have used MSN Messenger, Skype, …?
Use photo sharing sites (e.g. Flickr)?
Have viewed video clips on YouTube?
Do you:
Use the tools for work?
Use the tools for social purposes (e.g. communicating with your children)?

5. Contents Web 2.0 – What Is It? (Talking …) Blogs  Wikis
Introduction
Contents
Web 2.0 – What Is It? (Talking …)
Blogs  Wikis
Mashups  Comms tools
Social Networks (… exploring …)
Facebook: opportunities and challenges
Ning – grow your own social network
Deployment Strategies (… doing)
User focus
Information literacy; staff development
Risk assessment & safe experimentation

6. Let’s Do It Now! http://www.gabbly.com/...
Introduction
Let’s Do It Now!
Let’s not just talk about Web 2.0 – let’s use it now (assuming WiFi network available!):
Let’s Talk
Go to and in box enter
Let’s Share Resources
Go to < lisbk/sharing-made-simple > to access resources
Note
You can set up a chat facility in 10 seconds.
But this doesn’t mean you should built a service using it!

7. Web 2.0
Web 2.0
Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”
Characteristics Of Web 2.0
Network as platform
Easy-to-use (Ajax)
Always beta
Remix and mash-ups
Syndication (RSS)
Architecture of participation
Blogs & Wikis
Social networking
Social tagging (folksonomies)
Trust and openness
Web2MemeMap, Tim O’Reilly, (or see Wikipedia )

8. Web 2.0: Why? Web 2.0 Realisation of Sir Tim Berners-Lee’s dream:
Web was meant to be participative & user-driven
Technical infrastructure now in place
But only now are standards in place, use cases tested, commercial infrastructure deployed, …
User acceptance:
Many users love it – look at popularity of SNs
Saving scarce in-house resources:
Institutions can now focus on relevant areas, rather than duplicating services already available
Enhancing quality of what we do do
Developing digital citizenship
Addressing the gaps (e.g. information literacy, …)

9. Blogs Web 2.0 Blogs – social phenomenon of the C21st?
Key Characteristics
Openness
Syndication
Collaboration
Blogs
Web 2.0
Increasingly professional (e.g. developers) use blogs to describe what they're doing.
Note that a Comments field can allow you to engage in discussions
Blogs – social phenomenon of the C21st?
Need for information professionals to:
Understand Blogging & related technologies (e.g. RSS, Technorati)
Be able to find resources in the 'Bloggosphere'
Explore how to Blogs to support business functions (support users, staff & organisation)
This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908.

10. Blogs - Reading Web 2.0 How do you keep informed of developments?
Openness
Syndication
Collaboration
Blogs - Reading
Web 2.0
How do you keep informed of developments?
Do you use a dedicated Blog reader?
Are you alerted of changes to key Blogs?
Do you focus on the content, and avoid the distractions of ads, etc.
BlogBridge – a desktop Blog reader. You are informed of changes since you last viewed the page.
Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page.

11. Blogs – Engaging With Users
2007/01/25/experiments-with-meebo/
The ukwebfocus.wordpress. com blog provides:
Discussions on Web 2.0 in culture, research and learning
Comments option for all postings
A realtime chat facility
Benefits:
Feedback on my thoughts and ideas
Evaluation …
Blogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative Web
See (and discuss) UK Web Focus blog post 25 Jan 2007
Blended blogging

12. What Are They Saying About Us?
Web 2.0
Blogger Web Comments tool lights up if Blog comments about Web site have been made. Alternatively go to the Google Blog search …
Blogs are very interconnected with each other (bloggers discuss other blog postings).
This can help to provide feedback; measure impact; engage in discussions; etc.

13. Finding Resources Web 2.0 Technorati can help find Blog articles, etc.
RSS
Syndication
Finding Resources
Web 2.0 …
Technorati can help find Blog articles, etc.
Technorati search for "Museum of Antiquities" finds:
Blog posting about current exhibition posted 11 minutes ago!
Google search finds:
Museum home page
What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both.

14. Openness
Syndication
Collaboration
Wikis
Web 2.0
Social discussions at events
IWMW2006_Information_About_Social_Aspects
Wikis – collaborative Web-based authoring tools
I use wikis for:
Collaborative papers (avoiding ed MS Word file around)
IWMW2006_Discussion_Group_Notes_for_Group_A
Note-taking at events
Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case.
Google Docs – Web-based word processor or Wiki? Does it matter, it does the job

15. Wikipedia
Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective
?q=british+museum
In top 10 in Google list
Wikipedia – not only a community-developed encyclopedia, but also a well-linked Web site, which boosts Google rankings

16. Sharing - Flickr Web 2.0 Web 2.0 includes community-building
Openness
Network effect
Syndication
Collaboration
Sharing - Flickr
Web 2.0
iwmw2006/interesting/?page=6
?w=all&q=iwmw2006&m=text
Web 2.0 includes community-building
You can help support your community-building by making it easy to share photos at events (e.g. this seminar)
Simply suggest a tag e.g. ‘sharing-made-simple ’ and encourage delegates to upload their photos with this tag

17. Sharing – del.icio.us Web 2.0
Openness
Network effect
Syndication
Collaboration
Sharing – del.icio.us
Web 2.0
Another aspect of sharing is sharing bookmarks
This can be used to:
Manage your bookmarks
Allow others to contribute resources
Allow lists of bookmarks to be repurposed
Carry out impact analysis
National Archives Web site bookmarked by 374 others:
Who are they?
What else are they interested in?

18. Podcasts Web 2.0 Podcasts are syndicated MP3 files
Openness
Syndication
Podcasts
Web 2.0
Podcasts are syndicated MP3 files
New items in a podcast can appear automatically in your Podcast client (e.g. iPod) or RSS reader
Resources can be accessed via iTunes
The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost

19. Video Blogs Use of video is becoming more popular:
Cheap consumer devices
Easy-to-use services such as YouTube & Google Video
I am experimenting with video chat tools such as Seesmic to:
Encourage video debate
Reuse content in talks
As well as Web interface, other tools can display video clips

20. Google Maps Mashups Web 2.0
Openness
Mashup
APIs
Google Maps Mashups
Web 2.0
More sophisticated mapping applications are being developed, such as Radius 5 at Northumbria Univ.
workshops/webmaster-2006/maps/
Google Map ‘mashup’ used for IWMW 2006 event:
~ 20 lines of JavaScript.
Code taken from Google Maps Web site and coordinates added

21. Communications Web 2.0 Using Web 2.0 We said: Content is king!
But maybe:
Communications is king!
Communications tool include:
Chat tools (MSN Messenger)
Audio & video (including MSN Messenger, Skype, …) …
Also note Web-based video chat services such as TokBox and Seesmic

22. Openness
Tags
Collaboration
Creative Commons
Web 2.0
workshops/webmaster-2006/publicity/
Let’s allow others to legitimately reuse our content.
I do this for my event details:
Creative Commons licence assigned to publicity details
I also do this for my blog posts, slides, etc
Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services

23. Flickr Commons
Flickr Commons provides a repository of photographs which have a Creative Commons licence

24. Searching For CC Resources
A number of search engines allow users to search for resources with various type of CC licences, e.g. can be used for commercial purpose

25. Integration of Services
Facebook
Integration of Services
Web 2.0 applications can be used in isolation
They can also be integration into other services (e.g. widgets in blogs and Web sites)
Facebook is (currently) the leading platform for integrating many Web 2.0 tools
Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service

26. The Facebook Platform Facebook
The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions

27. What is Facebook? Facebook Facebook: A social networking Web site
Had the largest number of registered users among college-focused sites with over 30 million members worldwide
Ranked between top 10–20 Web sites
Seventh most visited site in the US
Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
From Wikipedia

28. Your Profile Page Facebook Here’s an example of a profile page:
Your details
Access to default applications
Access to applications your added
Facebook could be used as a personalised portal to various applications
And here’s how others may see your profile
Boring isn’t it!

29. It’s a Social Network (1)
Facebook
It’s a Social Network (1)
The strength of Facebook is when it is used as a social network. Here people can see:
My updates to my Facebook account
Applications I’ve installed
Groups I’ve joined
Photos & videos I’ve uploaded
Blogs posts I’ve written
Messages I’ve sent & received …

30. It’s a Social Network (2)
Facebook
It’s a Social Network (2)
Here’s the page of a former colleague (now at Eduserv). This is valuable to me:
Spot friends in common
Keep informed of Andy’s professional interests (of interest to me)
Keep informed of Andy’s discussions with others …

31. Student Use (1) Facebook Social Networks
Example of groups subscribed by a student:
Student society
Social Networks
Facebook seems to be very popular for use with
Student union societies (nb is this a threat to similar services provided on Student Union Web site?)

32. Student Use (1) Facebook Social Networks
Example of groups subscribed by a student:
Student society
Social Networks
Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?

33. Student Use (2) Facebook Social Networks
Example of groups subscribed by a student:
Student society
Social
Social Networks
Facebook is popular for various social activities – especially for keeping in touch over summer

34. Student Use (2) Facebook Social Networks
Example of groups subscribed by a student:
Student society
Social
Social Networks
Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?

35. The Opportunities Facebook Social Networks
Facebook provides great opportunities for colleges and universities:
It’s popular
It’s easy-to-use
No need for in-house development or to purchase software
Useful for staff and post-graduate students too
We can easily integrate our resources into Facebook (e.g. RSS feeds, blogs, etc.)
It can provide alternative access to our services cf. MyNewport portal which took a day to port to Facebook
Social Networks

36. What’s The Downside? Facebook
Various concerns have been expressed about:
Privacy (is Facebook a private or public space?)
Is Facebook a space for students or for all?
Is Facebook a closed environment? …

37. You Can Manage Your Privacy
You have control over the information others can see about you

38. You Can Manage Your Privacy
You have control over the information others can see about you
But how many users change the default settings?
And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions

39. Deployment Strategies
I want to do use the Social Web but:
The IT Services department bans it
The council bans it
My boss doesn’t approve
Area of interest to UKOLN:
“Just do it”
Subversive approach – ‘Friends of Foo’ if Foo can’t use it
Encourage enthusiasts
Don’t get in the way
UKOLN briefing papers available (with CC licence). More to be released shortly.

40. Conclusions To conclude:
Web 2.0 can provide real benefits for our users
There are many opportunities for cultural heritage organisations
We need to be seek ways we can exploit such opportunities
We also need to acknowledge risks and dangers
Further discussions on Web 2.0 issues are given on the UKWebFocus.wordpress.com blog

41. Questions
Any questions?