1. Persuasive Techniques

2. 3 Categories
Pathos
Logos
Ethos

3. Pathos What it is: What it does: Examples: An appeal to emotion
Attempt to evoke an emotional response in the audience (happiness, fear, guilt, pain, sadness, etc.)
Examples:
Images of starving children to persuade you to send money.
People enjoying themselves while driving in a BMW.

4. Logos What it is: What it does: Examples: An appeal to logic or reason
Provides you with the evidence and statistics (the facts) you need to fully understand the argument.
Examples:
One glass of Florida orange juice contains 75% of your daily Vitamin C needs.
Lipitor lowers your cholesterol.

5. Ethos What it is: What it does: Examples:
An appeal to credibility of character
What it does:
Tries to convince you that the speaker is more reliable, honest, and credible; therefore, you should consider the arguments offered. Often uses experts (Doctors) or celebrities to endorse.
Examples:
4 out of 5 dentists recommend Trident gum.
Michael Jordan makes us want to wear Hanes.

6. Practice
A child is shown covered in bug bites after using an inferior bug spray.
Answer: Pathos
Tiger Woods endorses Nike.
Answer: Ethos
Sprite Zero is 100% sugar-free.
Answer: Logos
A 32-oz. bottle of Tide holds enough to wash 32 loads.

7. Practice
A commercial shows an image of a happy couple riding in a Corvette.
Answer: Pathos
Cardiologists recommend Ecotrin more than any other brand of aspirin.
Answer: Ethos
Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
Answer: Logos

8. Practice Miley Cyrus appears in Oreo advertisements. Answer: Ethos
People who need more energy drink Red Bull Energy Drink.
Answer: Logos
A magazine ad shows people smiling while drinking Pepsi.
Answer: Pathos