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Transforming Your Selling Experience Frank Rock, M ED,FSII Director Partnering with
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Most Intelligent On the way to the top ruthless but not very bright Highly creative but slightly mad The majority obsessed with drink sex
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Examples of Harvests Client Work
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4 So who are Harvest? Harvest the People Development Specialists: We partner with organisations to develop the skills, behaviours and mindsets required to achieve your business objectives. Creating high Performance Cultures Management & Leadership Development Vision & Strategy Development Talent Development
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Background music Bankruptcies Tighter credit and budgets Fewer prospects Cautious buyers Increased unemployment Can we survive ? Need More sales!!! 5
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What can you do to transform your selling experience into a competitive advantage ? 6
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7 Success in establishing a competitive advantage is the direct result of your sales teams ability to create value for your customers
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8 How can you insure that your sales team consistently outperforms your competition?
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Energy Edge Ideas Values Ideas High Performance…..
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Competitive advantage Understand your value How you assess and manage performance drivers - Right people on the bus - Value based selling model - Management support through coaching - Reward the right behaviours 10
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Competitive advantage The Right People (Talents & Traits) The Right Process (Skills and Tools) The Right Support ( Leadership and Coaching) The Right Commitment ( Attitude, Beliefs & Values) VALUE
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12 Ask yourself is your sales team focused on selling products Or solving problems?
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Value Segmentation High Business impact but substitutable ADVISER High Business impact and differentiated PARTNER Substitutable and low business impact SUPPLIER Differentiated but Low business impact VALUE ADD Business Impact Product / Service Differentiation HIGH LOW HIGH
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Competitive advantage The Right People (Talents & Traits) The Right Process (Skills and Tools) The Right Support ( Leadership and Coaching) The Right Commitment ( Attitude, Beliefs & Values) VALUE
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The Right People Goal clarity Achievement drive Emotional IQ People skills Coach-ability View of selling View of abilities Perceived competence Build relationships Open to change 15 Need a success profile that helps you recruit people that will create value for customers
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Competitive advantage The Right People (Talents & Traits) The Right Process (Skills and Tools) The Right Support ( Leadership and Coaching) The Right Commitment ( Attitude, Beliefs & Values) VALUE
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The Right Process Sales process that : Creates trust / rapport Uncovers needs / wants Builds credibility Explores for value and measures expectations Differentiate value of solutions Overcomes value gap Gets the decision 17
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Competitive advantage The Right People (Talents & Traits) The Right Process (Skills and Tools) The Right Support ( Leadership and Coaching) The Right Commitment ( Attitude, Beliefs & Values) VALUE
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19 Managers capable of developing competence and confidence in creating value for customers the key is COACHING
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What stops coaching? Managing v coaching ( mixed messages) Competing agendas (time & focus) Overcoming relationship issues ( low trust) Focusing on under performers ( issues management) Perception of manager / coach ( value proposition) 20
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Competitive advantage The Right People (Talents & Traits) The Right Process (Skills and Tools) The Right Support ( Leadership and Coaching) The Right Commitment ( Attitude Beliefs & Values) VALUE
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The Right Commitment Leadership Alignment Performance Engagement Development opportunities 22
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