1. Europe’s Asian centuries project and Porcelain
University of Warwick
Chris Nierstrasz

2. Europe’s Asian centuries project
Trade with Asia and the Industrial Revolution

3. Europe’s Asian centuries project
Trade with Asia and the Industrial Revolution
Extension of quantitative work

4. Outline
What was the Importance of Porcelain for the VOC?

5. Outline What was the Importance of Porcelain for the VOC?
What kinds of porcelain did the VOC want from Asia?

6. Outline What was the Importance of Porcelain for the VOC?
What kinds of porcelain did the VOC want from Asia?
How important was private trade for the trade in Porcelain?

7. Outline What was the Importance of Porcelain for the VOC?
What kinds of porcelain did the VOC want from Asia?
How important was private trade for the trade in Porcelain?
How was Porcelain marketed in Europe?

8. The Importance of Porcelain for the VOC
Spices

9. The Importance of Porcelain for the VOC
spices, the potential of Porcelain

10. The Importance of Porcelain for the VOC
Run on spices, see potential of Porcelain

11. The Importance of Porcelain for the VOC
Run on spices, see potential of Porcelain

12. The Importance of Porcelain for the VOC
Chinese Porcelain
No Chinese Porcelain, search for alternatives
, Chinese Porcelain and regular shipments
increase in exports
slump in sales
no official trade

13. The Importance of Porcelain for the VOC
Conclusion
spices, with room for other products
Porcelain small, but very valuable and problems in obtaining it and sustaining substantial trade

14. What did the VOC want from Asia
Demands were made for Porcelain
NA, VOC, 151, 30 September 1661

15. What did the VOC want from Asia

16. What did the VOC want from Asia
Demands were made for Porcelain
NA, VOC, 151, 30 September 1661

17. What did the VOC want from Asia
Demands made every year
High quality

18. What did the VOC want from Asia
Demands made every year
High quality
Never achieved what they want, both in quality and amount

19. The VOC and Private trade
Private trade and Porcelain

20. The VOC and Private trade
Private trade and Porcelain
A system of privileged trade

21. The VOC and Private trade

22. The VOC and Private trade

23. The Market for Porcelain
Market for Porcelain in Europe

24. The Market for Porcelain
Market for Porcelain in Europe
Example of the queen of Denmark

25. The Market for Porcelain

26. The Market for Porcelain
Market for Porcelain in Europe
Example of the queen of Denmark
What was the Market for Private trade

27. Conclusion