1. Sony Pictures Digital Backbone
From the lens to the screen

2. Post production Production Archive Distribution Camera Editorial
Digital Intermediate
Production Asset Storage
Near-set Data Management
Data Management
EFX
Mastering
(Digital Cinema & Home Ent.)
Archive
Distribution
Archive Management
Data Management
Regionalization
Distribution Asset Repository
Long Term Asset Repository
Authoring (Subtitles, etc)
Format Encoding
Metadata Management

3. Production Backbone for Motion Picture Production
Sony Pictures
Production Backbone
Colorworks
Digital Media Group
Production
Colorworks Conform / DI
VFX Facilities
Dailies
Facilities
Aspera Access
via Internet
SPE
Asset Management
Marketing
Vendors
Trailers
Imageworks
Editorial
Creative Editorial

4. Distribution Requests Distribution Backbone3
Business Services
(Order Management, Library, Reporting, Financials, Physical Asset Mgmt) 5
Distribution Clients
Delivery
Acquire Content
(Highest Quality)
EST 1 2 4
Ingest
(Content and Metadata)
Media Vault
(Multi Tier)
Content Processing
(Core Media)
Package Assembly
(Trailers, Box Art, Meta-data)
VOD
Blu-ray/DVD TV
Networks
Key Differentiators:
1) Intelligently Controlled Inventory
Intelligently Controlled Inventory is a keystone of the system. By describing our inventory in a manner that is useful to users as well as the DBB, the system is able to make accurate decisions.
2) Truly Automated
Distribution Backbone is the first solution to truly automate the entire fulfillment process. Other offerings in the marketplace either rely on people to manually define a manufacturing plan when it is requested or pre-configure the manufacturing plan for every title and every potential client output ahead of time. Both approaches require human intervention and absolutely do not scale cost effectively. Our unique approach to Materials Analysis and Manufacturing Planning relies on structured information and clearly defined business rules to eliminate the time consuming process of manually finding the right source components to manufacture a client's preferred output - and it does so in seconds instead of hours or days.
3) Continuous Execution Optimization
Having the system define the manufacturing plans provides the capability of ensuring that the right actions are being taken at the right time and that redundant actions are eliminated. For instance, if two manufacturing plans require the same 250GB file to moved, it will be moved only once to satisfy both plans. This optimization process is a key differentiator - significantly increasing our processing capacity and turnaround time.
4) Real Time visibility
Users are able to see the real time status of all fulfillment requests as they make their way through the fulfillment process. They can also see the ingestion status of any components needed to complete their fulfillment requests.
5) Capability Mapping
DBB understands which system capabilities can be completed simultaneously and automatically optimizes the manufacturing plan to combine as many activities as possible into a single pass.
Services Platform
(Workflow Orchestration, Manufacturing, Security)
Ancillary
Mobile
GPMS
(i.e. Metadata)
Infrastructure &
Operations
DMG Integration
(i.e EAGL, ACORN) 4