1. CopyClear Update
December 2016

2. Overview Submissions up 42% November 2016 vs. November 2015
Number of submissions 8,442 ytd versus 5,959
Beer submissions down 7.5% vs 2015 where Beer submissions were down 20% vs 2014
Non-approval rates: 7.7% in 2014 / 5.6% in 2015 / 9.8% in 2016
Non-approval rates have increased due to the introduction of 9.4 to the ASAI code & the requirement to not approve material that does not contain RM

3. Overview Spirits represent 30% of all submissions versus 29% YAG
Approval rate in 2016 of 92.2%
85% of all submissions were created in Ireland versus 75% in 2015 and 68% in 2014
Increase in Irish submissions driven by move to on-line activations

4. Overview – On-line
On-line comprises the single largest ‘medium’ with 56.4% of all submissions
18.5%: owned on-line
38%: paid for on-line
This is a significant shift on 2015 where on-line comprised 35.9% of all submissions
20.1%: owned on-line
15.8%: paid for on-line
Note: Owned on-line frequently comprise multiple submissions

5. Overview
OOH – 17.3% of all submissions, in 2015 OOH accounted for 25.9% of all submissions
Similarly, TV is down to 6.7% (564 in 2016) from 9.7% (578 in 2015)

6. Overview
77.1% of all submissions come from Irish based Advertising / Marketing Agencies
10% of total submissions come from Media based Irish Agencies
80% of material is created in Ireland
14% created elsewhere

7. Media Breakdown

8. Approval Rates
Non-approval rates have increase in 2016 due to the inclusion of 9.4 in the 7th ASAI code – RM must be included in marketing communications

9. Approval Rates

10. Thank You