1. Films function like language
Films function like language. There is a set of rules and vocabulary to organise meaning
Meeting audience expectations = pleasure!
Not static – constant negotiation between industry and audience
What does genre mean?
Genres offer comfort and reassurances and closing down of the complexities of life
Genre provides a relationship between the audience and the producers which minimises the risk of financial failure
Genre films work through cultural myths and fears by repetition, innovation and resolution
Genres feature a set of characteristics/ formulae which are recognised by audiences over time

2. DVD Covers – How / what to analyse.
Text – How is it written, is it characteristic, oes it suggest genre?
Images – Where are they placed, size, layout etc. Does it suggest genre?
Colour – Patterns, tone etc. Does it suggest genre?
Design and layout – What is placed where and why. Does it suggest genre?
Genre codes – What is typical of the genre? Does it suggest genre?
Audience – Who is it aimed at and how do you know this? Does it suggest genre?
Organisations – Any other media organisations supported. What other films do they produce? Does it suggest genre?