1. Put together by: EBONI WILLIAMS-SANKOE ohio EMPLOYment SUPPORT PROGRAM PROGRAM SUPPORT SPECIALIST Building a LinkedIn profile

2. Session Agenda How Do You Get Started? Networking / Connecting
Questions and Answers

3. EMPLOYER SUPPORT PROGRAM
Resumes
Applications
Cover Letters
Interview Preparation
Targeting Your Dream Job
Thomas Korth

4. Social Media Drives Hiring
How Employers use LinkedIn:
- 96% Searching
- 94% Contacting
- 92% Vetting
- 93% Keeping tabs on candidates

5. LinkedIn – How Job Seekers Use it in 2016
LinkedIn is where they do most of their job-seeking activity:
40% contacts referred me for a job
34% contacts shared a job opportunity
32% made a new professional connection
32% contacts provided an employee’s perspective on a company

6. What is LinkedIn? Founded in 2003
LinkedIn is the world's largest professional network
It has over 425 million members and growing

7. Why use LinkedIn? It’s a great career management tool
Network with other professionals
Helps you find jobs and employers find you
Target audiences are transitional military, college students, and professionals

8. Why use LinkedIn? Gain access to experts in your industry:
Use the Q&A to ask a network of professionals questions or advice
Join LinkedIn groups specific to your industry for group discussions and news

9. How is LinkedIn Different From Other Social Media Sites?
It allows you keep your private life separate from your professional life
LinkedIn is information rich and not a photo and personal sharing system

10. 5-Step Quick Guide For Getting Started On LinkedIn

11. How to Get Started
Go to the LinkedIn website: and create a profile

12. Creating a Profile
Be detailed about your education, internships, volunteering, jobs, study abroad
Be authentic and include a strengths summary
Use key words in your profile that are relevant in your industry or desired field
Check spelling and grammar

13. Creating a Profile Your headshot is the first impression
Use a professionally taken photograph headshot that shows you in the best light

14. Creating a profile Create a Headline to grab the reader’s attention
The headline appears under your name and next to your picture
Do not limit yourself to the default job title and employer
Use the 120 characters to market yourself
Don’t use a title, be creative & describe yourself

15. Creating a Profile Complete experiences and use keywords
Use key words in your profile and experiences that are relevant in your industry or desired field
Top 10 overused buzzwords on LinkedIn profiles 2013:
Responsible Strategic Creative Effective
Patient Expert Organizational Driven
Innovative Analytical
Be detailed about your education, internships, volunteering, jobs, study abroad

16. Creating a Profile
Complete an interesting summary (shows up higher in the profile)
Take advantage of the 2000 characters
Tell people who you are
How to contact you
Why they should hire you
Core competencies
Add your
Be sure to use proper capitalization and grammar

17. Creating a Profile Customize your public profile URL
Make your URL easier to remember
Can be edited under profile settings

18. Creating a Profile Join Groups Create business circles and connections
Gives you a platform to seek advice
Gives you the opportunity to showcase your expertise

19. Creating a Profile Add Other Profile Information
Volunteer Experiences & Causes
Certifications
Education
Honors & Award
Skills Section – tell things you are proficient in
Languages, test scores, patents & others…don’t put in basic courses like Accounting 101

20. Creating a Profile Call to Action Would be different for everyone
Profile shows what you have done and a call to action gives the reader further instruction on how or why to contact you
Can show sample work or direct reader to your own personal website
Examples
An author or aspiring writing can show their publications
An artist can showcase their portfolio
Tell the reader why to contact you .. Interview, job, advice…
Failure to include contact information could result in missed opportunities

21. Quick Fixes To Improve Your LinkedIn Profile
The Minimal-Effort Profile
Add specifics (such as your full work history for the last 10 years, certifications, or skills)
The Default Headline
When you specify the details of your current job, LinkedIn will ever-so-subtly include a checkbox that is already set to “Update My Headline to (your job title)”. If you leave this information as is, site users will see “Bob Jones, Vice President Finance at ABC Company” throughout all your activity.
However, if you uncheck the box and then edit the Headline available when changing your name field, you’ll have the chance to advertise your career level and competencies with “Bob Jones | VP Finance, Controller, CFO | Growth, Capital, Funding, & Technology Strategies.”
The key in altering your Headline is to use terms that will trigger your hit rate for both your job target and current position (and potentially your industry). Inject a brand message related to your success, as in these examples:
Martin Forester, IT Director. SAP, Infrastructure-Building, & User Responsiveness. Manufacturing & Medical Devices
Claire Wilson | Enterprise Account Executive Accelerating Channel Sales to $40+ Million in Managed Services Markets

22. Quick Fixes To Improve Your LinkedIn Profile
The No-Networking-Wanted Approach
Take steps to be findable and reachable
Join groups (a lot of them!) that represent your career goals
Select the types of messages you’re willing to receive option under Settings to fully open, ensuring you’ll receive both introductions and InMail (LinkedIn’s internal )
Look at the contact information -it’s buried all the way down at the bottom of your profile-it’s important
Did you add a phone number, address, or both?

23. Top 3 LinkedIn Profile Errors
Failing To Use All The Space Provided
Work history only includes titles, or you skipped sections like Interests or Specialties
Mistaking A Resume Summary For A LinkedIn Summary
Write a more personalized, bullet-point account of your background and qualifications
Break up the text visually so employers can quickly scan through for key words, and consider adding decorative bullet symbols for easier readability

24. Top 3 LinkedIn Profile Errors
Presenting Data Inconsistent With Your Traditional Resume
The problem arises when your job history, education, or achievements appear differently online than on paper
To spot discrepancies: print out both your resume and your LinkedIn profile, reviewing the facts you’ve listed
Must deliver the same value proposition message as your resume
Getting hired today requires a strong online identity!

25. Keep Profiles Updated Make Any Updates to Your Profile
As you would update your resume, you should also keep your LinkedIn account updated with your updated resume, contact information or profile information
Be Active
Participate and interact often, the more you interact the more contacts you make, growing your network

26. Networking Begin Establishing a Network
Your best network is with those you know and trust already
Explore Career Fields (Alumni Paths)
Search Alumni by major, employer name, career keywords, interests, etc.
Explore and Follow Employer Pages
Use as a research tool, look for job postings, announcements for opportunities

27. Connecting to Others
Connect with people in industries that interest you
Limit of 100 profiles to search by
With companies that you want to learn more about
Geographies that you would like to move to
When connecting, NEVER use the built-in message:
“I’d like to add you to my professional network on LinkedIn”

28. Connecting to Others Accept everyone, but invite strategically
Don’t just invite everyone who pops up on “people you may know.” Invite to build your network the way you want to build it
Diversify your contacts
Use your network – announcements or questions are ok
Update regularly

29. Connecting to Others State Your Intentions Upfront Good Morning Steve,
I obtained your name through the National Guard Employment Enhancement LinkedIn Group. I am in the Air Force Reserves and I am in the process of making a career transition. It would be helpful for me to ask you questions about your experiences as a IT Specialist at Cardinal Health.
I am not expecting to discuss a particular employment position but I would appreciate being able to talk with you on an informational basis.
I thank you in advance.
Regards,

30. Searches
Find one person and search their contacts to have a richer search
Job search feature
Search by zip

31. Things To Immediately Do On LinkedIn
Put Up a Photo
Join About 45 groups. You’re allowed up to 50 groups on LinkedIn
Post Discussions on Your Groups on a Regular Basis Participate in threads with useful remarks not self-promoting
Let It Be Known You Are An Open Networker, don’t’ just connect with the people you know
Accept all or almost all connection requests, at least from individuals. (not corporations or those with no photo)
Get Recommendations (Endorsements)
Proactive recommendation seeking involves reaching out and asking someone to recommend you. Passive recommendation seeking involves recommending someone, at which point LinkedIn asks them to recommend you back. The latter is actually a bit more effective.
If you have endorsements you will appear higher in the search!

32. Example Profile

33. Example Profile

34. Example Profile

35. Example Profile

36. Example Profile

37. Example Profile

38. 4 Clues Your LinkedIn Strategy Is Working
Your Search Appearances And Profile Views Have Increased
The People Viewing Your Profile Are In Your Target Industry
People Are Reaching Out To You—Both On And Off LinkedIn
Opportunities Start To Come In

39. Employment Support Program
Questions & Answers
Thomas Korth
Employment Support Program